SEO for beginners. Comprehensive guide on the first SEO steps

SEO

How to start your website SEO? SEO is so on the wire these days that one can come across SEO tactics on almost every page dedicated to programmatic advertising and digital marketing. Heated competition for the top ten search results among SEO gurus promoting their tactics, lively discussions about lists of recommended actions, which one […]

Google Analytics 4: untangle the tangle.

Google Analytics 4

Google Analytics 4 is an analytics service that measures your website traffic and users’ engagement. On the 1 of July 2023, Google finished its big transition from Universal Analytics to Google Analytics 4. Although this change was made with the improved user experience in mind; lots of new metric names, changed design, and accustomed places […]

Impressions Programmatic Advertising: success of your ad inventory

Impression

Impression is a metric that counts how many times your ad appears on the user’s screen. It doesn’t take into consideration if the user clicked it or not, every time an ad renders in front of a user this is an impression. Simply put, if a user opens your website and sees the ad on […]

SEO For Publishers: how to start optimizing your website.

SEO

SEO (Search Engine Optimization) is the process of making your site content better for users and search engines, so it can rank higher in search results. High ranks transform into high-quality traffic and growing visibility for the relevant audiences, leading to higher CPM and RPM. And who doesn’t want that? For publishers in programmatic advertising […]

Programmatic Advertising for Publishers: A Simple Guide

programmatic advertising guide

Programmatic advertising! Do you hear the unstoppable keyboards clacking and fancy words shot into the air? DSPs, SSPs, and AdXs are running around …and you feel like a new kid on the block. Sounds familiar? Refinery89’s guide to programmatic advertising is your first friend who will walk you through the basics of survival in the […]

Core Web Vitals. How to Elevate User Experience and Ad Performance?

Core Web Vitals

What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]

The Future of Google Search: SGE unboxed

SGE (Search Generative Experience) is a smart, user-friendly way to search for answers on Google. SGE offers a simple, intuitive form to get quick, clear answers so that users can easily find key information on a topic. Search results are gathered from the pages with high ranks in Page Trust, expertise and valuable, original content. SGE […]

All About Cost Per Mille (CPM)

CPM Ad metrics Refinery Academy article

Let’s talk about one metric that’s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM). And no, we’re not referring to the cost of those arabica beans you bought the other day.   The Whats and the Hows of CPM   CPM, or Cost Per […]

Header Bidding. The Core of Programmatic Advertising plainly explained

header bidding refinery academy post

You probably have repeatedly encountered the term ‘header bidding’ when reading articles on programmatic advertising, but you might still have this tingly feeling when you understand that you don’t entirely understand. We feel you! Our best Refinery89 experts are here to guide you through the tangle of header bidding and its implications. So, let’s get […]

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