How to: create funnel exploration in Google Analytics 4
Funnel Exploration in Google Analytics 4 In Google Analytics 4 (GA4), funnel exploration is a powerful tool used for analyzing the customer journey through various stages on a website or mobile app. This tool is particularly useful for understanding how users interact with your site or app and where you might be losing them. […]
Google Analytics 4 webinar (in Spanish).
Our webinar about Google Analytics 4 received plenty of positive comments, so we couldn’t help but share this insightful video with all of you. We are completely sure, that Joaquín Pérez Navarrete‘s expertise in Google Analytics 4’s metrics, reports, and use of predictive audiences will make your life a little bit easier. ☝ Up […]
Third-party cookies cancellation: so, what do we do now? Free webinar
We promised a new webinar is coming, and here it comes! With great pleasure and content, we pronounce the registration for our next free webinar about third-party cookies together with consentmanager.net open. Third-party cookies cancellation: so, what do we do now? The third-party cookies will be blocked in 2024 by the major browsers, and this […]
Lazy loading in programmatic advertising: when being lazy is good
isAdvertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets […]
Page Latency: exterminate the silent revenue killer.
Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]
5 Don’ts Of ChatGPT in Programmatic Advertising
What do AI chatbots like ChatGPT mean for programmatic advertising? AI is an essential part of programmatic advertising that helps publishers and advertisers optimize their campaigns for higher performance on the SSP and DSP sides. Machine learning models powered by AI process big data on users’ behavior and help target relevant audiences, so AI in […]
Q1 RPM Drop. What publishers can do about it?
Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed. Those […]
Google Analytics 4: untangle the tangle.
Google Analytics 4 is an analytics service that measures your website traffic and users’ engagement. On the 1 of July 2023, Google finished its big transition from Universal Analytics to Google Analytics 4. Although this change was made with the improved user experience in mind; lots of new metric names, changed design, and accustomed places […]
Impressions Programmatic Advertising: success of your ad inventory
Impression is a metric that counts how many times your ad appears on the user’s screen. It doesn’t take into consideration if the user clicked it or not, every time an ad renders in front of a user this is an impression. Simply put, if a user opens your website and sees the ad on […]
SEO For Publishers: how to start optimizing your website.
SEO (Search Engine Optimization) is the process of making your site content better for users and search engines, so it can rank higher in search results. High ranks transform into high-quality traffic and growing visibility for the relevant audiences, leading to higher CPM and RPM. And who doesn’t want that? For publishers in programmatic advertising […]
