Google Search Console: a comprehensive guide for publishers

Google Search Console

Google Search Console is an analysis tool that helps website owners track their content performance getting valuable insights on how to improve the site’s ranking on Google and get the most from their content. For publishers using GSC means optimization of visibility and performance, which leads to revenue from the ads they monetize. Higher rankings drive […]

Lazy loading in programmatic advertising: when being lazy is good

lazy loading

isAdvertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets […]

Page Latency: exterminate the silent revenue killer.

Page latency

Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]

Featured Snippets: make your content speak

Featured Snippets

These days, Featured Snippets form the indivisible part of SERP on Google. Users got used to receiving these short bits of easily digestible information sitting on “Position Zero” or at the very king top of the Google search results. However, when it comes to SEO, it’s a totally different game. Optimizing your content for Featured […]

SEO for beginners. Comprehensive guide on the first SEO steps

SEO

How to start your website SEO? SEO is so on the wire these days that one can come across SEO tactics on almost every page dedicated to programmatic advertising and digital marketing. Heated competition for the top ten search results among SEO gurus promoting their tactics, lively discussions about lists of recommended actions, which one […]

SEO For Publishers: how to start optimizing your website.

SEO

SEO (Search Engine Optimization) is the process of making your site content better for users and search engines, so it can rank higher in search results. High ranks transform into high-quality traffic and growing visibility for the relevant audiences, leading to higher CPM and RPM. And who doesn’t want that? For publishers in programmatic advertising […]

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