Page Latency: exterminate the silent revenue killer.
Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]
Why is updated Ads.txt crucial for publishers’ revenue?
What Is Ads.txt (a short recap)? ADS.TXT, aka Authorized Digital Sellers, is a simple text file that publishers place on their websites, listing the authorized sellers (advertisers or ad networks) who are permitted to sell their ad inventory. This initiative was created by the Interactive Advertising Bureau (IAB) in 2017 to combat counterfeit and unauthorized […]
Q1 RPM Drop. What publishers can do about it?
Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed. Those […]
Climbing the Up-Mile Hill of Ad Metrics. The Ins and Outs of Revenue Per Mille (RPM)
RPM. What comes to mind when you hear this abbreviation? A fancy dish in a Michelin French restaurant? A speedometer on a sports car? Nope and nope. RPM is Revenue Per Mille (thousand). It calculates the estimated earnings of a webpage for every 1000 views it receives. Check out this simple math break: RPM (Revenue Per […]
