Google AdSense Changes The Payment Structure
Last month Google AdSense announced changes in the payment structure and ways to pay their publishers and charge advertisers. We decided to sit down with an expert in the field, Robin de Wit, to get an objective perspective. New Google AdSense Payment Structure: An Expert’s Opinion. Google AdSense’s recent announcement about changes in […]
All About Cost Per Mille (CPM)
Let’s talk about one metric that’s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM). And no, we’re not referring to the cost of those arabica beans you bought the other day. The Whats and the Hows of CPM CPM, or Cost Per […]
