CMP. Why do Publishers Care?

CMP

What is a CMP for Publishers? A CMP is a system designed to handle users’ consent data, ensuring compliance with data protection laws like GDPR and CCPA. It’s not just about legal compliance; it’s about building trust with your audience by respecting their privacy choices. For publishers, this means balancing monetization strategies with user consent. […]

Single Tag: 3 things you didn´t know but you would like to.

Single Tag

Now, you, dear reader, will think: “Jeez, one more boring article about ad tech solutions, and I haven’t even had a coffee yet!” Well, if you are a Refinery89 publisher, just stop reading right here and go on with your day because Single Tag’s force is with you. However, if you are not with us […]

Unpacking Header Bidding Wrappers: A Comprehensive Guide

header bidding wrapper

Header bidding has revolutionized the way publishers optimize their ad inventory for revenue, but implementing it efficiently can be a complex task. This is where header bidding wrappers come into play. In this guide, we’ll give you some juicy details about header bidding wrappers, exploring what they are, the types available, their benefits, challenges, and […]

Revenue Growth Granted: Outbrain’s Ad Solutions

Outbrain ad tech ad formats

Since last year, we have partnered with Outbrain, a leader in open web advertising that provides leading advertising and editorial recommendation solutions. The platform drives engagement and monetization, offering users personalized content recommendations. At Refinery, we proudly entered into a long-standing partnership with Outbrain. Through Outbrain, we can provide publishers with different options when it […]

Impressions Programmatic Advertising: success of your ad inventory

Impression

Impression is a metric that counts how many times your ad appears on the user’s screen. It doesn’t take into consideration if the user clicked it or not, every time an ad renders in front of a user this is an impression. Simply put, if a user opens your website and sees the ad on […]

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