Noticed that your audience comes from all over the world? You probably already have solid local monetization options for the traffic visiting from the main country you serve, but it might be a bit tricker to serve highly paying ads to your international visitors. That shouldn’t be a problem for a strong programmatic stack!
Our Single Tag ad monetization solution is equipped with a GeoTag that will allow you to drive your revenue even higher. Continue reading to find out how!
What is GeoTag?
GeoTag is a technology used in programmatic advertising that enables a website’s visitors to see local ads if they come from outside their core country or prevents ads from being displayed in certain regions based on the publisher’s preference.
With our non-invasive GeoTag solution you can display foreign ads to visitors from all around the world! For example, if you manage your website from Brazil and someone from Portugal hits one of your pages, they will see ads based on their location.
Our GeoTag solution allows our Single Tag to load only in specific countries. This ensures our tag runs only in the regions that publishers choose. If you identify yourself with any of these situations, then this tag might be just what your ad strategy needs:
A. You are a publisher who runs their own direct campaigns within their country and receive lots of traffic from outside their core country that they want to monetize programmatically.
B. You have traffic from low-income countries that you can’t effectively monetize but who also attract significant traffic from high-income countries where we can provide added value.
A or B, we’ve got you! Let’s see how the Geotag works!
How does the GeoTag work?
The GeoTag we offer through our Single Tag solution recognizes the user’s IP and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.
When the browser attempts to load our tag, we place the request through a firewall. This firewall checks the country of origin of the request. If the request comes from a blacklisted country, the system will block it, and the tag will not load. However, if it comes from an approved country, the tag will load and function normally.
Benefits of using GeoTag
Adapt you monetization by market
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location
Ad relevance that improves metrics
By serving local ads to your audience you provide them with an enhanced user experience that drives better engagement and CTR since the targeted ads are more relevant to them (and advertisers love this!).
Maximize ad revenue
Monetize traffic from outside your core country by serving more relevant and high-paying ads specially targeted to your users’ location. Our Refinery89 team can give you a hand setting it up without you having to switch programmatic partners! Give us a call!
Optimize your ad inventory more efficiently
Counting on a GeoTag ensures that your direct campaigns are properly delivered in your main market, keeps the user experience aligned with your business strategy, and maximizes the monetization of foreign traffic without affecting your core operations.
Geotag Success Case: Grupo Opsa
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez, La Prensa, and El Heraldo. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.
Before the Geotag, Grupo Opsa´s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.
If you want to know to know the full story and how the Geotag changed Grupo Opsa´s monetization strategy completely, read here!
How to start monetizing your international traffic?
Our award-winning technology packs a bunch of features specially designed to maximize every penny you earn from ad monetization. Of course, this means you can also count on our integrated GeoTag! It will allow you to monetize the traffic you receive from different parts of the world. Write to our team to learn more about how to give your ad revenue a boost!
