Noticed that your audience comes from all over the world? You probably already have solid local monetization options for the traffic visiting from your core country, but it might be a bit tricker to serve highly paying ads to your international visitors. That shouldn’t be a problem for a strong programmatic stack!
GeoTag is our solution built to maximize the value of your non-core traffic sources, leveraging local sellers as much as possible. Continue reading to find out how!
What is GeoTag?
GeoTag is Refinery89’s technology that enables a website’s international visitors to see local ads or prevents ads from being displayed in certain regions based on the publisher’s preference.
With our non-invasive GeoTag, you can display foreign ads to visitors from all around the world! For example, if you manage your website from Brazil and someone from Portugal hits one of your pages, they will see ads based on their location.
Who is GeoTag for?
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:
- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.
Whether you are in situation A or B, we have you covered. Let’s take a look at how the GeoTag works.
How does the GeoTag work?
The GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.
When the browser attempts to load our tag, we place the request through a firewall. This firewall checks the country of origin of the request. If the request comes from a blacklisted country, the system will block it, and the tag will not load. However, if it comes from an approved country, the tag will load and function normally.
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.
How to activate GeoTag on your site
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:
- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It’s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.
Benefits of using GeoTag
Adapt you monetization by market
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.
Ad relevance that improves metrics
By serving local ads to your audience you provide them with an enhanced user experience that drives better engagement and CTR since the targeted ads are more relevant to them (and advertisers love this!).
Maximize ad revenue
Monetize traffic from outside your core country by serving more relevant and high-paying ads specially targeted to your users’ location. Our Refinery89 team can give you a hand setting it up without you having to switch programmatic partners! Give us a call!
Optimize your ad inventory more efficiently
Counting on a GeoTag ensures that your direct campaigns are properly delivered in your main market, keeps the user experience aligned with your business strategy, and maximizes the monetization of foreign traffic without affecting your core operations.
Geotag Success Case: Grupo Opsa
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez, La Prensa, and El Heraldo. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.
Before the Geotag, Grupo Opsa´s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.
If you want to know to know the full story and how the Geotag changed Grupo Opsa´s monetization strategy completely, read here!
How to start monetizing your international traffic?
Our award-winning technology packs a bunch of features specially designed to maximize every penny you earn from ad monetization. Of course, this means you can also count on our integrated GeoTag! It will allow you to monetize the traffic you receive from different parts of the world. Write to our team to learn more about how to give your ad revenue a boost!
