Key Consumer Behavior Trends to Watch in 2024

consumer behavior

The 2024 is right around the corner and it is a perfect moment to look at the key consumer behavior trends that will shape advertising in the month to come. We went through various reports provided by reputable research companies to highlight insights that can stand useful for publishers’ content and advertisement creation.     […]

Google AdSense Changes The Payment Structure

Google AdSense

Last month Google AdSense announced changes in the payment structure and ways to pay their publishers and charge advertisers. We decided to sit down with an expert in the field, Robin de Wit, to get an objective perspective.   New Google AdSense Payment Structure: An Expert’s Opinion.   Google AdSense’s recent announcement about changes in […]

CMP. Why do Publishers Care?

CMP

What is a CMP for Publishers? A CMP is a system designed to handle users’ consent data, ensuring compliance with data protection laws like GDPR and CCPA. It’s not just about legal compliance; it’s about building trust with your audience by respecting their privacy choices. For publishers, this means balancing monetization strategies with user consent. […]

Single Tag: 3 things you didn´t know but you would like to.

Single Tag

Now, you, dear reader, will think: “Jeez, one more boring article about ad tech solutions, and I haven’t even had a coffee yet!” Well, if you are a Refinery89 publisher, just stop reading right here and go on with your day because Single Tag’s force is with you. However, if you are not with us […]

Third-party cookies cancellation: so, what do we do now? Free webinar

third-party cookies webinar

We promised a new webinar is coming, and here it comes! With great pleasure and content, we pronounce the registration for our next free webinar about third-party cookies together with consentmanager.net open. Third-party cookies cancellation: so, what do we do now? The third-party cookies will be blocked in 2024 by the major browsers, and this […]

Cut the cookies. What to do about the end of third-party cookies?

third-party cookies

What is happening with third-party cookies?   The Third-party cookies are going to be blocked in 2024 by the major browsers, which significantly affects the advertising industry, as these pieces of code allow advertisers to track users’ behavior, interests, search history, browsing path, etc., supplying personalized information. Concerns about third-party cookies were raised long ago; […]

Revenue Growth Granted: Outbrain’s Ad Solutions

Outbrain ad tech ad formats

Since last year, we have partnered with Outbrain, a leader in open web advertising that provides leading advertising and editorial recommendation solutions. The platform drives engagement and monetization, offering users personalized content recommendations. At Refinery, we proudly entered into a long-standing partnership with Outbrain. Through Outbrain, we can provide publishers with different options when it […]

Programmatic Advertising: Basic Terms and Metrics for Publishers

programmatic advertising terms metrics

In the world of online ads, programmatic advertising is a big deal. This tech-powered, automatic way of doing things has changed how publishers and advertisers deal. If you are a publisher that makes money by selling your ad spots, or are planning on starting to monetize your inventory, you need to be aware of certain important […]

How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers

programmatic advertising

Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in […]

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