Page Latency: exterminate the silent revenue killer.
Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]
The Future of Google Search: SGE unboxed
SGE (Search Generative Experience) is a smart, user-friendly way to search for answers on Google. SGE offers a simple, intuitive form to get quick, clear answers so that users can easily find key information on a topic. Search results are gathered from the pages with high ranks in Page Trust, expertise and valuable, original content. SGE […]
All About Cost Per Mille (CPM)
Let’s talk about one metric that’s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM). And no, we’re not referring to the cost of those arabica beans you bought the other day. The Whats and the Hows of CPM CPM, or Cost Per […]
Climbing the Up-Mile Hill of Ad Metrics. The Ins and Outs of Revenue Per Mille (RPM)
RPM. What comes to mind when you hear this abbreviation? A fancy dish in a Michelin French restaurant? A speedometer on a sports car? Nope and nope. RPM is Revenue Per Mille (thousand). It calculates the estimated earnings of a webpage for every 1000 views it receives. Check out this simple math break: RPM (Revenue Per […]
Header Bidding. The Core of Programmatic Advertising plainly explained
You probably have repeatedly encountered the term ‘header bidding’ when reading articles on programmatic advertising, but you might still have this tingly feeling when you understand that you don’t entirely understand. We feel you! Our best Refinery89 experts are here to guide you through the tangle of header bidding and its implications. So, let’s get […]
Programmatic Advertising: Basic Terms and Metrics for Publishers
In the world of online ads, programmatic advertising is a big deal. This tech-powered, automatic way of doing things has changed how publishers and advertisers deal. If you are a publisher that makes money by selling your ad spots, or are planning on starting to monetize your inventory, you need to be aware of certain important […]
How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers
Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in […]
