Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

Impressions Programmatic Advertising: success of your ad inventory

Impression

Impression is a metric that counts how many times your ad appears on the user’s screen. It doesn’t take into consideration if the user clicked it or not, every time an ad renders in front of a user this is an impression. Simply put, if a user opens your website and sees the ad on […]

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