Key Consumer Behavior Trends to Watch in 2024
The 2024 is right around the corner and it is a perfect moment to look at the key consumer behavior trends that will shape advertising in the month to come. We went through various reports provided by reputable research companies to highlight insights that can stand useful for publishers’ content and advertisement creation. […]
Google AdSense Changes The Payment Structure
Last month Google AdSense announced changes in the payment structure and ways to pay their publishers and charge advertisers. We decided to sit down with an expert in the field, Robin de Wit, to get an objective perspective. New Google AdSense Payment Structure: An Expert’s Opinion. Google AdSense’s recent announcement about changes in […]
How to: create funnel exploration in Google Analytics 4
Funnel Exploration in Google Analytics 4 In Google Analytics 4 (GA4), funnel exploration is a powerful tool used for analyzing the customer journey through various stages on a website or mobile app. This tool is particularly useful for understanding how users interact with your site or app and where you might be losing them. […]
Google Analytics 4 webinar (in Spanish).
Our webinar about Google Analytics 4 received plenty of positive comments, so we couldn’t help but share this insightful video with all of you. We are completely sure, that Joaquín Pérez Navarrete‘s expertise in Google Analytics 4’s metrics, reports, and use of predictive audiences will make your life a little bit easier. ☝ Up […]
CMP. Why do Publishers Care?
What is a CMP for Publishers? A CMP is a system designed to handle users’ consent data, ensuring compliance with data protection laws like GDPR and CCPA. It’s not just about legal compliance; it’s about building trust with your audience by respecting their privacy choices. For publishers, this means balancing monetization strategies with user consent. […]
Single Tag: 3 things you didn´t know but you would like to.
Now, you, dear reader, will think: “Jeez, one more boring article about ad tech solutions, and I haven’t even had a coffee yet!” Well, if you are a Refinery89 publisher, just stop reading right here and go on with your day because Single Tag’s force is with you. However, if you are not with us […]
Third-party cookies cancellation: so, what do we do now? Free webinar
We promised a new webinar is coming, and here it comes! With great pleasure and content, we pronounce the registration for our next free webinar about third-party cookies together with consentmanager.net open. Third-party cookies cancellation: so, what do we do now? The third-party cookies will be blocked in 2024 by the major browsers, and this […]
Lazy loading in programmatic advertising: when being lazy is good
isAdvertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets […]
Unpacking Header Bidding Wrappers: A Comprehensive Guide
Header bidding has revolutionized the way publishers optimize their ad inventory for revenue, but implementing it efficiently can be a complex task. This is where header bidding wrappers come into play. In this guide, we’ll give you some juicy details about header bidding wrappers, exploring what they are, the types available, their benefits, challenges, and […]
Why is updated Ads.txt crucial for publishers’ revenue?
What Is Ads.txt (a short recap)? ADS.TXT, aka Authorized Digital Sellers, is a simple text file that publishers place on their websites, listing the authorized sellers (advertisers or ad networks) who are permitted to sell their ad inventory. This initiative was created by the Interactive Advertising Bureau (IAB) in 2017 to combat counterfeit and unauthorized […]
