No cookies = revenue loss!? Publishers’ revenue after cookies’ demise

No cookies = revenue loss? These days the online advertising world is boiling like a cauldron with speculations about both publishers’ and advertisers’ immediate future. Being the hottest question: “What will happen to publishers’ revenue?” There are academic research papers that describe the doomed future for publishers’ earnings. Google’s research claims the average of 52% […]

Refinery89 joins IAB Europe’s Transparency and Consent Framework

IAB Europe's Transparency and Consent Framework

Big News! We’re excited to announce the next big step we made! Refinery89 joined as the newest vendor to the IAB Europe’s Transparency and Consent Framework v2.2 (TCF). This means that we take thorough care of compliance with all obligations under GDPR and the ePrivacy Directive.   What is IAB Europe’s Transparency and Consent Framework? […]

Statistics to track if you care about your website ad revenue.

website ad revenue

Understanding ad revenue   Any publisher will agree that the art of website monetization isn’t just about generating ad revenue; it’s about mastering it. Whether you’re a solo entrepreneur or at the stage of active growth, understanding the nuances of your website ad revenue generation is a non-negotiable aspect of your business success. With an […]

RPM and fixed RPM in programmatic advertising. What are publishers missing out?

Revenue Per Mille

RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue ÷ Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with ads on them. By analyzing RPM, publishers can identify which ad placements or types of […]

Google Search Console: a comprehensive guide for publishers

Google Search Console

Google Search Console is an analysis tool that helps website owners track their content performance getting valuable insights on how to improve the site’s ranking on Google and get the most from their content. For publishers using GSC means optimization of visibility and performance, which leads to revenue from the ads they monetize. Higher rankings drive […]

Content recommendation engine optimisation: a comprehensive guide

content recommendation engine

A content recommendation engine is a tool that employs algorithms to suggest products or content to users based on their historical interactions, preferences, and various other data points. This tool is widely used across not only content-generating websites, but also online retail sites, streaming services, and social media platforms. Consumer behavior has changed drastically both […]

New Google consent management requirement for publishers

new consent management

Google’s new consent management requirements are live:  this day has come. If you are a Refinery89 publisher and use our CMP you shouldn’t worry a second about your ads for EEA and UK traffic. Everything is in place and working as usual, as our partner in CMP is Google-certified. However, if you are using […]

Cookies Consent Data: new requirements

cookies consent data

Make sure your website won’t be subject to a fine of up to 300.000 euros! Since the 11th of January updates of the cookies consent data usage came into effect in Spain and France. To align with the Organic Law of Protection of Personal Data and Guarantee of Digital Rights (LOPD-GDD) and regulations set by […]

Opportunities in the Polycrisis


Webinar “The Year in Review: Opportunities in the Polycrisis” by Ipsos   We have just a few days to go in 2023. While monetizing the last ads of this year, we took a moment to reflect on what we lived and what is about to come. Over the last 4 years, the general mood before […]

The end of third-party cookies. What should I do now?

third-party cookies webinar

Well, there are some options on how to deal with the third-party cookies demise. Option 1: develop a brand new search engine, earn 297.133B dollars, and become an industry game-changer. Sounds complicated? Then, there is option 2: be smart about your marketing strategy minding changes that Google introduces next year, and be ready! Here you […]

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