Statistics to track if you care about your website ad revenue.

website ad revenue

Understanding ad revenue   Any publisher will agree that the art of website monetization isn’t just about generating ad revenue; it’s about mastering it. Whether you’re a solo entrepreneur or at the stage of active growth, understanding the nuances of your website ad revenue generation is a non-negotiable aspect of your business success. With an […]

RPM and fixed RPM in programmatic advertising. What are publishers missing out?

Revenue Per Mille

RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue ÷ Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with ads on them. By analyzing RPM, publishers can identify which ad placements or types of […]

Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

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