Statistics to track if you care about your website ad revenue.

website ad revenue

Understanding ad revenue   Any publisher will agree that the art of website monetization isn’t just about generating ad revenue; it’s about mastering it. Whether you’re a solo entrepreneur or at the stage of active growth, understanding the nuances of your website ad revenue generation is a non-negotiable aspect of your business success. With an […]

Core Web Vitals. How to Elevate User Experience and Ad Performance?

Core Web Vitals

What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]

Programmatic Advertising: Basic Terms and Metrics for Publishers

programmatic advertising terms metrics

In the world of online ads, programmatic advertising is a big deal. This tech-powered, automatic way of doing things has changed how publishers and advertisers deal. If you are a publisher that makes money by selling your ad spots, or are planning on starting to monetize your inventory, you need to be aware of certain important […]

How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers

programmatic advertising

Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in […]

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