Google Search Console: a comprehensive guide for publishers

Google Search Console

Google Search Console is an analysis tool that helps website owners track their content performance getting valuable insights on how to improve the site’s ranking on Google and get the most from their content. For publishers using GSC means optimization of visibility and performance, which leads to revenue from the ads they monetize. Higher rankings drive […]

Cut the cookies. What to do about the end of third-party cookies?

third-party cookies

What is happening with third-party cookies?   The Third-party cookies are going to be blocked in 2024 by the major browsers, which significantly affects the advertising industry, as these pieces of code allow advertisers to track users’ behavior, interests, search history, browsing path, etc., supplying personalized information. Concerns about third-party cookies were raised long ago; […]

Featured Snippets: make your content speak

Featured Snippets

These days, Featured Snippets form the indivisible part of SERP on Google. Users got used to receiving these short bits of easily digestible information sitting on “Position Zero” or at the very king top of the Google search results. However, when it comes to SEO, it’s a totally different game. Optimizing your content for Featured […]

SEO for beginners. Comprehensive guide on the first SEO steps

SEO

How to start your website SEO? SEO is so on the wire these days that one can come across SEO tactics on almost every page dedicated to programmatic advertising and digital marketing. Heated competition for the top ten search results among SEO gurus promoting their tactics, lively discussions about lists of recommended actions, which one […]

Google Analytics 4: untangle the tangle.

Google Analytics 4

Google Analytics 4 is an analytics service that measures your website traffic and users’ engagement. On the 1 of July 2023, Google finished its big transition from Universal Analytics to Google Analytics 4. Although this change was made with the improved user experience in mind; lots of new metric names, changed design, and accustomed places […]

Core Web Vitals. How to Elevate User Experience and Ad Performance?

Core Web Vitals

What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]

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