Google Consent Mode V2: to panic or not to panic?

Consent Mode v2

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]

Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

SEO For Publishers: how to start optimizing your website.

SEO

SEO (Search Engine Optimization) is the process of making your site content better for users and search engines, so it can rank higher in search results. High ranks transform into high-quality traffic and growing visibility for the relevant audiences, leading to higher CPM and RPM. And who doesn’t want that? For publishers in programmatic advertising […]

Programmatic Advertising for Publishers: A Simple Guide

programmatic advertising guide

Programmatic advertising! Do you hear the unstoppable keyboards clacking and fancy words shot into the air? DSPs, SSPs, and AdXs are running around …and you feel like a new kid on the block. Sounds familiar? Refinery89’s guide to programmatic advertising is your first friend who will walk you through the basics of survival in the […]

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