Climbing the Up-Mile Hill of Ad Metrics. The Ins and Outs of Revenue Per Mille (RPM)
RPM. What comes to mind when you hear this abbreviation? A fancy dish in a Michelin French restaurant? A speedometer on a sports car? Nope and nope. RPM is Revenue Per Mille (thousand). It calculates the estimated earnings of a webpage for every 1000 views it receives. Check out this simple math break: RPM (Revenue Per […]
