How to: create funnel exploration in Google Analytics 4

Google analytics 4 funnel exploration

Funnel Exploration in Google Analytics 4 In Google Analytics 4 (GA4), funnel exploration is a powerful tool used for analyzing the customer journey through various stages on a website or mobile app.   This tool is particularly useful for understanding how users interact with your site or app and where you might be losing them. […]

SEO For Publishers: how to start optimizing your website.

SEO

SEO (Search Engine Optimization) is the process of making your site content better for users and search engines, so it can rank higher in search results. High ranks transform into high-quality traffic and growing visibility for the relevant audiences, leading to higher CPM and RPM. And who doesn’t want that? For publishers in programmatic advertising […]

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