New Google consent management requirement for publishers

new consent management

Google’s new consent management requirements are live:  this day has come. If you are a Refinery89 publisher and use our CMP you shouldn’t worry a second about your ads for EEA and UK traffic. Everything is in place and working as usual, as our partner in CMP consentmanager.net is Google-certified. However, if you are using […]

Google Consent Mode V2: to panic or not to panic?

Consent Mode v2

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]

CMP. Why do Publishers Care?

CMP

What is a CMP for Publishers? A CMP is a system designed to handle users’ consent data, ensuring compliance with data protection laws like GDPR and CCPA. It’s not just about legal compliance; it’s about building trust with your audience by respecting their privacy choices. For publishers, this means balancing monetization strategies with user consent. […]

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