Forget about breaking your head with endless coding. One of the EASIEST ways to monetize your website is with Refinery89’s unique Single Tag. An All-In-One Ad Management solution for publishers that saves you from a long and tedious integration process and helps you boost your ad revenue!
As Certified Google Publishing Partners, we’ve helped over 900+ Sites just like yours to increase their earnings with a simple but highly effective ad monetization solution. Our award-winning Single Tag is a simple line of code that merges different ad monetization technologies into one place to maximize your ad revenue and optimize your ad monetization strategy.
How does Single Tag help monetize your website?
As an AdTech platform with publisher roots, we wanted to build an ad management solution that maximizes ad performance without compromising the website experience. The Single Tag solution consists of a JavaScript code you place on the head of your website and from there we can make the magic happen. This way, we’ll give you access to Refinery89’s header bidding system with a much broader range of advertisers. This includes Prebid, Google Ads Manager (GAM), and Amazon (TAM). These ad networks compete directly, increasing the bid value for each impression, CPM and the revenue.
The cherry on top of the solution are the cool features and perks that come with it. A series of technologies that deliver a further boost to your ad revenue and improve your overall setup experience. We’ll tell you about them in just a moment. Keep reading!
How does the Single Tag solution benefit Publishers like you?
Increase your ad revenue
Get the best value for your ad space by connecting seamlessly and without effort to over 25 premium demand sources with the best CPMs through our Header Bidding tech. Also, by integrating the Single Tag on your website you’ll instantly become part of the #1 Publisher Network in Europe and LATAM with access to direct deals with agencies and advertisers we work with.
Improve your website’s performance
Our AdOps team will take extra special care of your website by improving your user experience through ad placement and layout optimization. With well-placed high value ad formats sprinkled with our lazy loading feature, your site will be fine-tuned with a better page loading speed to boost your Core Web Vitals. This in turn will significantly elevate your website’s UX and your SEO rankings.
Check your ad revenue and metrics daily
At Refinery89 we prioritize transparency, especially when it comes to your ad revenue, so that’s why by using our Single Tag you’ll have access to your own Publisher Dashboard. A user-friendly platform that provides you with an Ads.txt manager and a breakdown, even on an ad unit level, of all your most valuable metrics such as your CPM, RPM, Pageviews, Fill Rate, and Viewability Rate. Also, since we are all about transparency, you can access your invoices from the payments you receive and manage your ads.txt. All in the same place!
Request support at any time
Find yourself having any issues at some point? Get in touch with one of our Publisher Success Managers to resolve any problem, in your native language, as soon as possible and under the best care. We’re an AdTech team of over 60 pros ready to give you a hand when you need it the most! You can request our help through our Chrome Plug-in or from the Publisher Dashboard any time you want. We’re just a WhatsApp message, email, phone call or a few clicks away!
Easy to implement and maintain
Low technical knowledge or find it too much a hassle to implement new solutions? No problem! With our one line of code, you’ll be all onboard from Day 1. Additionally, we’ll be on the lookout to make sure everything is up-to-date and well maintained for you at all times. You have way more important stuff to focus on like making great content to bring traffic to your site. So leave all the technical stuff to us!
How does Single Tag help you improve your ad revenue?
Header Bidding
Header bidding is a technology that lets various demand partners (SSPs) bid on an ad unit from a Publisher’s ad inventory just before they serve the ad on the website. This auction evens out the playing field through simultaneous bids from various demand sources, conducting competitive auctions, where the publisher’s ad inventory is monetized at its best value.
With our Single Tag solution, you’d be able to connect to the top 3 Header Bidding systems out there, Prebid, TAM (Transparent Amazon Ad Marketplace), and Google Open Bidding (OB). Once you enter our Header Bidding process, you’ll get immediate access to over 25+ premium demand sources that will compete for your ad space at the best CPMs. All this with no tedious coding from your side required . Just let the ads roll!
Dynamic Floor Pricing
Our ad monetization platform includes an AI-powered Dynamic Floor Pricing system that automatically optimizes the minimum price of each ad impression based on factors such as website, ad slot, country, device, and time of day. By continuously testing and adapting to market conditions, it balances CPM and fill rate to maximize ad revenue, without requiring manual optimization. Our reports showed up to a 10% average RPM uplift across our publisher network since its activation.
GDPR compliant CMP
Every website that processes user’s data in regions where privacy policies are applied, such as the European Union, the UK and the USA, needs a good Consent Management Platform. This will help you avoid legal issues and properly connect to demand sources. But who says getting AND managing one has to be complicated? We’ve got you covered here! You can count on our CMP to always be sure your user’s data is handled with the best care. It easily adheres to various local regulations from a unified system, simplifying your compliance process (also it’s FREE for you!!!).
Direct sales deals with premium agencies and advertisers
The Single Tag solution comes with a lot of perks. One of the coolest ones is being part of the #1 Publisher Network and having access to direct deals with premium agencies and advertisers we work with. Get high-quality ads on your websites to maximize your ad revenue!
GeoTag
Have a lot of traffic from outside of your core country? You probably already have solid local monetization options for the traffic that comes from the main country you serve, but it might be more complicated to serve top-paying ads to your international visitors. We can help monetize your foreign traffic with a strong programmatic stack!
With our GeoTag technology, already implemented in the Single Tag, you can display international ads to people who visit you from other parts of the world! For example, if you are managing your website from Mexico, but someone from the US visits one of your pages, they will be shown ads based on their location. Who says you can’t get good revenue from your foreign traffic? Make the most of it for your piggy bank!
Ad Refresh
Get even more ad impressions with our Ad Refresh technology! An ad revenue boosting feature that will show your audience a new ad every 30 seconds within the same user session. Get less ads crowding your site and more ad revenue easily!
Ad positioning and website layout optimization
By integrating our solution in your site, our AdOps experts will be able to optimize your ad placement to ensure better viewability, enhanced user experience, and overall maximized results! On top of this, with our Lazy Loading feature, your website’s performance will experience a boost by reducing latency, which steps up your SEO game and improves your Core Web Vitals.
Lightweight and high-performance technology
We built Single Tag to maximize monetization without compromising website performance. Its lightweight infrastructure is approximately 15–20% smaller than ever before, helping pages load faster, ads initialize earlier, and reducing browser processing. The result is a smoother user experience, improved site performance, and stronger conditions for ad revenue growth.
See Single Tag in action for yourself with a success story!
We’ve mentioned that the Single Tag solution has helped many Publishers maximize their ad revenue. How we can’t just drop the fact without showing you some real results. Here’s a success story of how it can step up your ad monetization game.
Take a look at a top publisher in Argentina; primeraedicion.com.ar. They experienced a 47% increase on ad revenue after switching up to our set up with the finest attention from our team. Read the full publisher success story right here.
How to get your hands on Refinery89’s Single Tag solution
If you’re relying on just one ad network or struggling to handle header bidding, we got you. The easiest way to see what a better setup could look like is to talk to our team of experts.
We’ll look at your actual traffic, content, and setup, then give you a realistic sense of what to expect. No generic pitch. No empty promises.
Curious what your ad space could really be worth? Get in touch and we’ll pair you with an account manager who speaks your language. Feel free to explore your options!
