Success Story
Primeraedicion.com.ar
The news website primeraedicion.com.ar serves as the digital version of Primera Edición, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina.
Primeraedicion.com.ar receives over 4 million page views every month and holds a long-standing tradition as the primary information source for residents of the northeast region of Argentina.
+47%
Ad Revenue Increase
Monetization Setup
Improved
Ad revenue increased by 47% by having Refinery89 structure and unify the ad monetization setup, which was split between different ad monetization solutions, with the same number of page views. This led also to an increase in direct campaign deals as they were previously extremely difficult to manage.
Initial Challenges
Primeraedicion.com.ar suffered significant problems due to poor ad positioning, with overlapping ad units and low performance. Also, they faced difficulties in allocating their direct deals due to the lack of structure and not knowing which ad formats originated from which ad monetization provider.
Solution Delivered
We presented a comprehensive strategy, allowing us to become their sole ad management solution, which included:
Ad Monetization Optimization
We unified and organized the ad setup according to the publisher's needs, with the assistance of our ad operations team at Refinery89. This led to improved site performance and a better user experience.
Performance Dashboard
We gave Primeraedicion.com.ar access to a unique dashboard where they could be informed of everything that was happening on their website, advertising related.
Dedicated Publisher Success Manager
A dedicated and native speaking Publisher Success Manager was assigned to primeraedicion.com.ar, guiding the publisher through the whole optimization process, and answering any question on the spot.
Direct Deals
Implementing an ad monetization setup, we increased the revenue via programmatic advertising in the first 3 months, also provided the technology to manage direct campaigns.
