Setting up ad monetization
success through transparency
How a partnership built on trust accelerates ad revenue growth
Revenue
Viewability
What's our secret to a 30% revenue boost in three months? Transparency
It’s just not pure luck. When a partnership starts with complete honesty, success follows.
Audience growth vs low figures: A story that doesn't add up
Alain Bollery, owner of local French news sites, gained popularity with his websites and the audience numbers went up, but the revenue didn’t reflect this growth. During his journey, he encountered ad monetization partners that didn’t practice what they preached.
He faced payment issues, lacked dashboards to track ad revenue, and even had ad formats added without consent.
In the end, Alain lost trust in ad monetization partners and relied mainly on AdSense and a few demand sources, which didn’t provide a clear, unified view of his ad strategy.
Exploring true potential
As Google Certified Publishing Partners, we approached Alain with a straightforward action plan to work hand in hand. Our team crafted a tailored proposal that aligned perfectly with his sites’ current performance and growth goals.
We offered a simple, transparent solution to manage his ad inventory and keep him fully informed through clear results on our dashboard and ongoing communication with his publisher success manager.
Transparent reporting Dashboard
Compliance with industry standards
Access to personalized support 24/7
Regular Improvement sessions
From ad format to a momentum driving ad stack
Given Alain’s bad experiences with ad networks, we agreed to proceed improving his sites’ performance gradually, ad format by ad format. Thanks to our support and improved results, we earned his trust.
Today, we monetize its entire advertising inventory with our full stack Single Tag, our in-house solution designed to deliver exactly what we promise: continuous growth.
A partnership built on trust fuels growth
Through open communication, dedicated support, and innovative tech, trust became growth in action.
Within the first 3 months after launching our collaboration, Alain experienced an increase of 30% in their revenue, compared to how they were previously. They’ve seen an improvement in their viewability rate of +60% since April 2025 and have achieved an average fill rate of 70%.
Alain Bollery
Publisher Director
“It’s quite simple: Refinery89 has a professional approach I had not encountered before in nearly 20 years. Refinery89 is not about empty talk but about results. And to borrow a slogan from the newspaper L’Équipe, I would say: Faster, Higher, Stronger”
