Setting up ad monetization
success through transparency .
How a partnership built on trust accelerates ad revenue growth
Intäkter
Synlighet
What's our secret to a 30% revenue boost in three months? Transparency
It’s just not pure luck. When a partnership starts with complete honesty, success follows.
Audience growth vs low figures: A story that doesn't add up
Alain Bollery, owner of local French news sites, gained popularity with his websites and the audience numbers went up, but the revenue didn’t reflect this growth. During his journey, he encountered ad monetization partners that didn’t practice what they preached.
He faced payment issues, lacked dashboards to track ad revenue, and even had ad formats added without consent.
In the end, Alain lost trust in ad monetization partners and relied mainly on AdSense and a few demand sources, which didn’t provide a clear, unified view of his ad strategy.
Exploring true potential
As Google Certified Publishing Partners, we approached Alain with a straightforward action plan to work hand in hand. Our team crafted a tailored proposal that aligned perfectly with his sites’ current performance and growth goals.
We offered a simple, transparent solution to manage his ad inventory and keep him fully informed through clear results on our dashboard and ongoing communication with his publisher success manager.
Transparent rapporteringsdashboard
Efterlevnad av industristandarder
Tillgång till personlig support dygnet runt
Regular Improvement sessions
From ad format to a momentum driving ad stack
Given Alain’s bad experiences with ad networks, we agreed to proceed improving his sites’ performance gradually, ad format by ad format. Thanks to our support and improved results, we earned his trust.
Today, we monetize its entire advertising inventory with our full stack Single Tag, our in-house solution designed to deliver exactly what we promise: continuous growth.
A partnership built on trust fuels growth
Through open communication, dedicated support, and innovative tech, trust became growth in action.
Within the first 3 months after launching our collaboration, Alain experienced an increase of 30% in their revenue, compared to how they were previously. They’ve seen an improvement in their viewability rate of +60% since April 2025 and have achieved an average fill rate of 70%.
Alain Bollery
Publisher Director
Det är ganska enkelt: Refinery89 har en professionell inställning som jag inte stött på tidigare under mina nästan 20 år i branschen. Refinery89 handlar inte om tomt prat utan om resultat. Och för att låna en slogan från tidningen L’Équipe skulle jag säga: Snabbare, högre, starkare –
