Success Story
Grupo Opsa
Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn).
These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the United States of America, México or even Spain.
+38%
Ad Revenue Increase
Geo Tag
Solution Implemented
Ad revenue increase by 38% in the first year after we implemented the GeoTag feature, maximizing ad monetization, through premium programmatic advertising demand, for all the traffic coming from outside Grupo Opsa’s core region, Honduras.
Initial Challenges
Grupo Opsa’s site’s ad monetization setup was originally created to deliver direct campaigns and was not optimized for header bidding. Grupo Opsa realized that they were losing monetization opportunities when not serving direct campaigns to visitors coming from outside Honduras. Creating a huge monetization gap as they locked premium demand partners and high value ad formats.
Solution Delivered
We implemented a comprehensive monetization strategy, based on the following action points:
Geo Tag Solution
Implementing GeoTag, based on Div IDs, we monetized incoming traffic from other regions without affecting direct campaigns and having Opsa maintain full control over the sites.
Full Personal Support
A dedicated Spanish speaking Publisher Success Manager was assigned to Grupo Opsa, advising the publisher on how to maximize all their programmatic advertising opportunities.
Performance Dashboard
Grupo Opsa was given access to a unique dashboard with information on the revenue generated through header bidding, the ads performance, viewability and more.
Premium Demand
We connected premium SSPs bidding on the ads showed to users from outside Honduras; while not impacting the direct campaigns they were serving on Honduras visitors.
