refinery logo white svg

#1 Cycling Publisher
Network in Europe

Reaching millions of cycling and sports enthusiasts worldwide

Monthly Pageviews

+ 0 M

Monthly Visitors

+ 0 M

Top Geos

and many more

Websites on our track

The rise of Cycling

Cycling is coming in hot as one of the sports that has rapidly gained popularity in the last few years since the pandemic. It has become one of the most watched sports on earth, being the Tour de France the second most viewed sports event in the world after the FIFA World Cup, with an audience of over 8 million viewers in 2025 tuning in to watch the final stage.

Why these sites ride with us

Exclusive demand and premium deals with top industry partners

A dedicated team offering nothing but a highly personalized service throughout the whole journey

Access to unique demand at the highest CPMs

Premium ad formats and ad revenue boosting technology

Continuous data driven improvements

Brands that pedal with us

Hear it from our Publishers

Ruud Dimmers

Co-founder

“Working with Refinery89 has been a great experience so far. The team is incredibly supportive and has a keen eye for identifying the potential of our site. Since they started helping us refine our strategy, we’ve seen a noticeable increase in ad revenue and are getting much more out of the impressions we have.”

Stephan van der Zwan

Director & Owner

“Refinery89’s dedication to consistency and continuous innovation, along with their technology, and strategical vision, helped us transform our revenue beyond pageview metrics. As a result, making us a magnet and a highly demanded site for premium brands and advertisers.”

Michael Tanret

Founder

“Refinery89 has truly elevated our advertising strategy. Their team is proactive, transparent, and perfectly understands the growth opportunities for our sites. Since our partnership, we are significantly getting more value from every single impression and seeing a consistent increase in our ad revenue.”

monetize ads

Ready to join the #1 Cycling Publisher Network?

Contact one of our Publisher Success Managers