Success Story
mbpassion.de
Mbpassion.de is a German automotive themed blog with all the latest news, facts and pictures around the luxury car brand, including not only Mercedes-Benz but also Smart, AMG and Maybach.
With about 1 million page views per month, mbpassion.de is the go-to site for German speaking Mercedes-Benz fans, and car enthusiast, wanting to be up to date with everything happening around Mercedes-Benz.
+130%
Ad Revenue Increase
Ad Inventory
Optimized
Ad revenue increase by 130% by introducing premium demand and implementing high value-added Ad formats. Our AdOps team managed to optimize the site’s ads positioning, increasing viewability and improving the visitor’s experience while navigating through the site.
Initial Challenges
Mbpassion.de required time and expertise to optimize ad positioning on the page and was also struggling with Google AdSense’s customer support, as they needed more personal and continuous assistance. They decided to reach out to Refinery89, being us Google Certified Publishing Partners.
Solution Delivered
The assigned native Publisher Success Manager got to work alongside our AdOps team actioning:
Ad Formats' Optimization
By doing a thorough analysis of the current setup and the site’s current viewability plus user’s behavior, we had the ads smartly placed in better spaces, improving user experience and viewability.
Premium Demand
Integrated specialized SSPs that catered specifically to the automotive niche, ensuring access to premium ad demand and enhanced relevance of ad placements.
Dedicated Support
A dedicated Publisher Success Manager was assigned to mbpassion.de, guiding the publisher through the whole ad optimization process, and actioning continuous performance insights.
High Value Ad Formats
We implemented a series of new high value ad formats that improved the site’s ad revenue and did not impact negatively the user’s experience on the site.
