Delivering outcome with
Interest Driven Targeting
How Refinery89’s Interest-Driven Targeting technology outperforms traditional digital targeting methods
CTR
and vs ROC
Time in View
and vs ROC
Brand Knowledge
+17% vs Contextual
Brand Interest
+13% vs Contextual
Performance data showed positive results for IDT vs RON (Regular Programmatic) and ROC (Regular Contextual)
Comparing 3 different Targeting Methods
Why Interest Driven Targeting is the key
to reaching the perfect user for an Ad
RON
Regular Programmatic
No specific target
Blind optimization
Low performance
ROC
Regular Contextual
Targeting based only on context
Difficult to create niche audiences
Limited by IAB standards
IDT
Interest Driven Targeting
Based on context and proven interest
Amplified reach
Brand protection
To prove that targeting based on interests is crucial for the campaign’s success, we tested it against programmatic and regular contextual targeting. We ran the same set of ads using the three different types of targeting methods, and asked consumers to participate in a survey.
What is IDT?
Going beyond contextual targeting
The Interest Driven Targeting (IDT) Technology helps create a targeting profile based on users’ proven topics of interest, which are deduced from a contextual sentiment analysis of articles in our network. It enables advertisers to target users who have read about certain subjects, reaching audiences that are more receptive to the brand’s message.
Book an Interest Driven Targeting campaign now!
Contact one of our Campaign Specialists to learn more
