Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been wishing upon a star.
What are PushAds?
PushAds are the new generation of Push-Up ads. This revenue-driving ad format consists of an eye-catching banner that’s fixed to the top or bottom of the screen to guarantee maximum viewability. With its premium positioning and scalable architecture, it allows publishers to continuously command high CPMs without negatively impacting the UX. The best of both worlds!
What are the benefits of the new PushAds?
- They are fully compliant with advertiser guidelines.
- They command high viewability, boosting ad impressions and engagement.
- Their UX-friendly design makes them a top choice for enhancing site performance.
- Their premium position is highly demanded by advertisers at the best CPMs, driving more revenue and higher Auslastungsraten.
New Video Outstream feature on PushAds
Within the new PushAd, video is now part of the auction. We’ve introduced a Video Outstream format designed for mobile to increase CPMs and combine display and video demand in the same ad unit. It appears as a sticky player anchored to the bottom of the screen, ensuring visibility without impacting user experience.
We optimized the format for mobile (16:9 aspect ratio, max width of 360px) and applies a higher, region-based floor than standard display inventory, helping prioritize video demand while protecting revenue.
Since video delivers higher CPMs, it’s served first. If no video is available, the best-performing display ad fills the slot, ensuring almost no unsold impressions.
What are the benefits of the new Video Outstream feature?
- Unlock access to outstream video budgets with strict VTR thresholds.
- Improve competitiveness versus dedicated outstream positions.
- Boost your site’s engagement rate.
- Enable higher CPMs by unlocking video inventory in your PushAds.
What results have publishers experienced?
After running an A/B test across our network, publishers saw that PushAds delivered a 7.7% increase in ad impressions and an 8% uplift in fill rate compared to PushUp ads. Additionally, in terms of revenue, we noticed an increase of +0.3%, indicating parity between the two formats. Those who tried PushAds with the Video Outstream feature saw an eCPM uplift of +69.8% and revenue increase of +26.7% on the same inventory.
What’s next?
We built PushAds as a scalable foundation precisely so we can keep iterating on them. The team will continue working on improvements, fixes, and new features as the rollout progresses and demand evolves. Sign up to our Newsletter to be the first one to find out about future updates!
How to get PushAds and the new Video Outstream feature on your site
Reach out to your Publisher Account Manager to try out PushAds and the new Video Outstream feature now and boost your ad revenue to new heights!
If you are new here, we can also run a free website audit for you and provide recommendations to improve your ad setup for maximum earnings!
