Our award-winning Single Tag ad monetization solution just went through a glow up and now it’s better than ever! As former publishers, at Refinery89 we came up with the ultimate solution to maximize revenue without compromising site performance. The Single Tag we all know and love is still making ad management a breeze, only this time it’s faster and more efficient!
What is Single Tag?
Single Tag is an in-house engineered AdTech solution, powering Refinery89’s number 1 publisher network in Europe and LATAM. It consists of an All-In-One technology that seamlessly integrates into a website to effectively manage ad monetization and maximize every ad impression with just a single line of code.
What’s so special about the Single Tag?
Our one-line-wonder programmatic advertising solution was designed to increase ad revenue and performance without disrupting user engagement. This full-stack setup offers a great variety of yield optimization technologies operating all together to bring your ad strategy the ultimate boost. Plus, it’s easy to set up. No drama involved.
What does Single Tag include?
GDPR compliant CMP
Websites that process user data need a good Consent Management Platform to avoid legal issues and properly connect to demand sources. This must not be a headache. You can use our CMP for FREE to always be sure your users’ data is handled with the best care. It easily adheres to various local regulations from a unified system, simplifying your compliance process.
Header Bidding Technology
Our tech allows you to connect to three premium header bidding systems to sell your ad space at the best price possible, maximizing yield. These are Prebid, Transparent Amazon Ad Marketplace, and Google Open Bidding. From here, you’ll get immediate access to over 25+ premium demand sources that will compete for your ad space at the best CPMs in town.
Geotag
Adapt your ads to each market as soon as the user logs in from another country without having to lift a finger. Our GeoTag does the trick, efficiently monetizing your international traffic by delivering top-performing local ads to your visitors based on where they are. A win-win for your user’s experience and your RPM.
Ad refresh
Make more cash out of a single user session by allowing your ads to refresh every couple of seconds. By setting up ad refresh in your ad slots, you can show new ads to engaged users to generate more impressions. The result? Earn more ad revenue with less ad units!
Direct deal campaigns
Cash in on high CPM campaigns from top advertisers landing straight on your site. Our Brands & Agencies team works their magic behind the scenes to make your website the best stage for exclusive digital campaigns all year round.
Ad placement and layout optimization
Ads are as good as their placement. Our team of AdOps experts is at your service to find, test, and optimize those hot spots on your website that’ll do wonders for your viewability rate, your Core Web Vitals, your site’s performance, and your ad revenue.
Extensive ad format support
Single Tag supports a wide variety of top-performing ad formats you can implement on your site. These include:
- Display: IAB standard ad sizes and In-image ads
- Video: Instream, Outstream, Native, and Side Scroller ads
- Native Standard, Video, Smart, Auto, or even full article Elastic Native ads.
- Rich Media: Takeovers, Skins, IAB enhanced, In-image, Swipetanks, and Custom ads.
A/B Testing
Our team will help you refine your ad monetization strategy continuously by testing out different setups of the Single Tag in different percentages of your traffic. This will allow you to determine what features, formats, yield optimization rules, and pricing work best for your site.
Lazy loading
The cherry on top for peak performance: our lazy loading tech. With it, your website’s performance can reach new heights by optimizing loading time. Reducing latency will step up your SEO game and improve your Core Web Vitals.
Publisher Dashboard
Transparency is non-negotiable, must-have for any programmatic solution. Our Single Tag comes with your own Publisher Dashboard. This user-friendly tool enables you to stay on top of your numbers by letting you track your ad revenue and most valuable metrics in real time. And there’s more! Here you can also manage your ads.txt files and access your invoices at any time.
What’s the Single Tag update?
We just rolled out a major performance improvement to our tag infrastructure that directly impacts how fast your site’s pages load and how efficiently ads can be served. The goal was simple: make our Single Tag lighter, faster, and safer, without changing the tried-and-true features all our publishers enjoy and how it’s integrated.
What are the new benefits for our Publishers?
We’ve improved our programmatic advertising solution by reducing the Single Tag’s size by approximately 15–20%. This significantly improves your website’s loading times and execution efficiency by default.
A lighter, smarter, and faster tag means:
- Your webpages load faster
- The ads initialize earlier
- There’s less processing required by the browsers
- The overall performance of your website improves
How does the new Single Tag update improve your site’s performance?
Cumulative Layout Shift (CLS) score improvement – Core Web Vitals optimization
The CLS is the Core Web Vital that measures your site’s stability. The new update reduces the whole solution’s weight, which helps prevent shifts when the page loads faster.
User experience (UX) enhancement
A website that loads fast is a total green flag for users. The new lighter Single Tag, with its adaptability, enables smoother user experience from whatever device or location your visitors come from. From here, it will deliver smarter ads accordingly, which makes the whole experience more personalized and also helps with engagement and click through rates.
More revenue opportunities unlocked
A high-performing website with great traffic and engaged users is eye candy for advertisers. These benefits in performance will increase your ad inventory’s value, making your site the perfect candidate for better yield.
Results that speak for themselves
We validated the power of this new update with a real A/B test across multiple boutique publisher websites from our network. The results show a clear positive trend, with most sites experiencing promising ad revenue boosts.
While each site is its own world and results may vary, the overall impact confirms that a lighter and faster Single Tag:
- Creates better ad monetization conditions for our publishers
- Unlocks greater opportunities for digital growth.
- Improves site performance and programmatic advertising results.
What’s next for ad management with Single Tag?
This improvement of the Single Tag is now an official part of our production setup. Publishers will benefit greatly from a more stable integration, better performance by default, and a stronger technical foundation for future growth.
We are highly committed to continuing to scale our solutions as new industry challenges for publishers arise. As we expand into new markets, our vision is clear: our technology is built to perform on a scale and deliver real, trackable results, while always prioritizing the publisher’s needs first.
A sneak peek into the future
Here’s a little taste of what’s coming ahead: Right now, we are currently working on implementing AI Dynamic Pricing. This update seeks to allow your floor prices to adjust to the current demand throughout the day segmented by country, device, and time, so you can automatically optimize your yield. You can ask your account manager more about this feature.
Try the new Single Tag update
The new Single Tag update is coming in strong to optimize programmatic advertising performance like never before. If you are a Refinery89 publisher, this new update is already up and running on your website. In case you are new here and want to experience the new Single Tag, just give us a call! Reach out to our Publisher Success team at any time! Let’s become programmatic partners!
