Are you measuring the right metrics? Traditional awareness and performance data only tell part of the story. When only focusing on either branding or performance campaigns, the insights into what truly drive people from just knowing your brand to making a purchase are lost. That’s why new concepts like Brandformance are on the rise.
The goal shouldn’t just be to capture attention or generate clicks. It’s about creating a genuine connection between people and your brand. To fully grasp campaign effectiveness, it’s essential to look beyond impressions and clicks, and understand the impact of your campaign on the customer journey.
What is Brandformance?
The Brandformance is a new term described by the IAB Spain in their white papers under the same title. This concept is redefining how brands plan their digital strategies.
Traditionally, branding and performance have been treated as two separate worlds. On the one hand, campaigns aimed at building awareness and emotional connection. On the other, those focused on immediate results and conversion metrics.
This concept proposes aligning awareness efforts with performance goals, creating campaigns that not only make an impact and build brand perception but also generate actionable data and measurable results.
From this synergy emerges a much more complete approach, in which every advertising touchpoint contributes both to brand building and to driving business outcomes. In addition, Brandformance makes it possible to design more coherent full-funnel strategies, where messages are connected to each other and the user journey is optimized from start to finish.
In a context where brands seek sustainable growth and need to demonstrate the real impact of every euro invested, this model is becoming essential. That is why and given that we see how this trend is gaining strength in the market, we introduce our ultimate Brandformance solution: the Brand Building Outcome.
Bridge the gap between awareness and performance with Brand Building Outcome
In this webinar, we are joined by Isabel Flores, our VP Sales Spain & LATAM. She explores how our new Brand Building Outcome solution reveals what really motivates your audience, from consideration and preference to purchase intent.
Learn how to:
- Connect the dots between awareness and performance
- Target the right users with our network of premium publishers
- Optimize campaigns in real time using actionable mid-funnel insights
It’s time to go beyond just measuring clicks. Understand what really drives your audience, make your campaigns more effective and boost your brand’s growth.
The ultimate Brandformance solution
Our Brand Building Outcome framework helps you reach engaged audiences that truly connect with your brand. All while providing clear insights into the impact of your campaign. Get brand-driven performance results you can measure, understand, and act on in real time.
