What’s going on with SEO these days? Well, it is certainly far from dead. It’s just evolving. The way we search for information is changing. AI search seems to be taking the world by storm. We’re using tools like ChatGPT to get quick answers. So, what can publishers do to keep up?
In our latest session of our Refinery Academy webinar series, led by SEO & Digital Strategy leader, Ana Pérez, we explored how search is evolving beyond traditional SEO and why it’s crucial for publishers to adapt to the new AI-driven search landscape.
AI-Search-Ready Content Strategies: How Publishers Can Stay Ahead
The evolution of search is shifting dramatically from traditional blue links to dynamic, AI-powered conversations and our guest expert is here to break it all down. In this webinar, you’ll gain actionable insights and proven strategies to stay ahead in the new era of AI search.
Learn how to effectively navigate and differentiate between SEO, GEO y AEO, understand the key opportunities they open up, and see what’s truly changing in the search ecosystem and what remains constant. We’ll dive into how to:
- Optimize your content to be cited by AI.
- Build brand authority across multiple platforms.
- Create answer-focused, AI-friendly content that reaches your audience in new ways.
Discover actionable strategies for tracking AI mentions, boosting visibility, and staying ahead in a world where search is no longer just about ranking, it’s about being recognized and trusted. Let’s roll the tape!
When in doubt, hit us up!
If you have any doubts roaming inside your head after watching our webinar, don’t hesitate to reach out! We’ll happily answer any questions you have and share with you the slide presentation from this webinar if you are interested.
Learn more ways to boost your visibility online by getting in contact with us!
