Finding an ad format that captivates your audience is a vital step to achieve your dream advertising results. Direct Native ads have done quite a good job catching people’s attention without being too obvious. But they are static and according Forbes, now a days interactive content can generate up to 52% more engagement rate.
That’s why opting for an innovative ad format like Dynamic Native Ads not only helps attract users with their enhanced visuals, improving time in view by 40%, but also increases the number of high intent clicks. Raising the quality views after click by 30%, eventually leading to an increase in conversions, compared to the traditional Direct Native Ads. Keep reading to know more of them!
Quick refresh before we start. What are Direct Native Ads?
Direct Native ads are a type of native ad that matches the page on which it appears, making it look like it’s part of an article and less like your everyday ad.
Native ads blend with the content of the website, making them seamlessly fit on pages and adapt to different positions and sizes. But let’s take it up a notch! How about we make them DYNAMIC!
What are Dynamic Native Ads?
Dynamic Native ads are an upgrade to your everyday Direct Native Ad. By mixing the basic Native Ad formula of “Creativity + Text + Call to Action” with stunning animations that can be updated in real time, giving you a dynamic and innovative ad format to boost your ad results.
Dynamic Native ads elevate Native Ads with animated elements and interactivity. They’re highly engaging and hard to go unnoticed. With Dynamic Native, you still get that seamless integration from Direct Native Ads, but with the added impact of movement and animations that captivate users increasing the number of high intent clicks, meaning clicks that actually matter: those that convert.
How are Dynamic Ads different from Direct Native Ads?
Highly Interactive
Unlike Native Ads that are static, Dynamic ads display animations the users can interact with when they hover over them. You can see objects moving around like bubbles or fireworks that make the ad fun and appealing to the eye!
Eye-catching
Speaking of being appealing to the eye. The combination of a headline, a simple description, and a clear call-to-action remains key. However, the added animation makes Dynamic ads more effective and attractive. Instead of scrolling past, users are more likely to stop, read, and make a more intentional click on the ad. Since the ad is more time in view, the users’ decision to interact with it is more deliberate, which leads to a higher-quality CTR. Even though Dynamic Ads blend with the content just as Native Ads, they have this unique element that makes them POP and draws you to engage with it, aka: “high intent click”.
Real-time updates
With Native Ads, you can update the copy in real time, but Dynamic Ads go one step further by allowing you to change the animation through code.
Imagine you have an ad for counting down the days till Black Friday, featuring a floating animation of the number of days left until the big event. You can change this number every day without having to upload a whole new ad with a new creative asset.
Impactful and efficient
Native ads are great for brand awareness, but sometimes they’re so simple that users scroll past or click accidentally. Dynamic Native gives your ad just enough edge to stand out without overwhelming the user experience.
Don’t miss out on high intent clicks!
Combining Dynamic Natives ads with our Interest-Driven Targeting Technology is key to getting your ad in front of the perfect audience for your brand while getting an improved performance on high intent clicks and conversions! This format commands more intentional clicks due to the enhanced visual that delivers higher viewing time and interactivity, which drives high intent clicks and visits to the landing page with increase conversion rates.
If your goal is to take your campaign and ad results and impact to the next level while keeping it fresh, then Dynamic Native Ads are the way to go! Reach out to our Direct Sales team to get your ads out there!
