Finding the perfect ad formats can make a huge difference in your website and most importantly in your ad revenue. We know the amount of ad formats out there is overwhelming, so how about we guide you through the most impactful ones and help you take your pick to optimize your ad strategy? Let’s get started!
What are the Best Ad Formats for Publishers?
The best ad formats for publishers are the ones that can help you generate more revenue and these rich media ads can do the trick. They can bring to the table just that right amount of impact we need and more. These are the high value ad formats that advertisers are willing to pay more money for:
Video Instream Ads
Ever clicked on a video online and a pre-roll ad would automatically play before it starts? It could also happen during or after the video. Well, this my friend is an Instream ad. They are highly impactful, non-intrusive, and generate high CPM’s compared to other ad formats.
Video Outstream Ads
Different from Instream ads, this ad format stays on view while the user keeps scrolling through the page. Outstream video ads start playing once the video comes into viewport and will continue doing so by moving into a mini player at the bottom of the screen as the visitor keeps checking your content. They don’t affect user experience which helps to retain them on the site.
In-image Ad Formats
In-image ads can be found within an image, as the name suggests. This ad format is excellent for monetizing heavy image contents and utilize all this space for generating revenue.
Takeover Ad Formats
Takeover ads are full-page banners that cover up the empty space at the top or the sides of your website. This ad format doesn’t affect user experience and delivers a very attractive look to your site since it’s on a great spot for premium advertisers to serve high quality content.
Push-Up Ads
This is a type of rich media ad format that stays at the bottom of the page no matter how much your users scrolls up or down. If they don’t want them around, they have the option to easily close them. Push-up ads are extremely visible and since allow for multiple refreshes per pageviews you can get more impression from them, boosting your revenue.
Interstitial Ads
Has it ever happened to that you are navigating from one page to another and suddenly an ad covers up your entire screen? Congrats! You’ve found an Interstitial ad. These ones are triggered when a user makes an action like click on a browsers navigation bar or visit another tab. There’s a temporary pause to show you the ad for a predetermined amount of time, before giving you the option to close it and carry on. Interstitial ads drive viewability and engagement rates up, so they command premium CPMs that translate to an increase on ad revenue.
Are you all set to optimize your website?
Opting for Rich Media ad formats can be a sure hit for your website if you play your cards correctly. They are interactive, engaging, and good looking, which makes the perfect combo for boosting ad revenue to infinity and beyond. Be mindful about how you place them and keep your user’s experience as the main priority every step of the way.
Think high value ad formats are a bit to tricky too implement? That’s what we are here for! Don’t hesitate to get in touch with our experts here at Refinery89 we will give you all the details on how to get the best ads formats in your website, and maximize your revenue!
