Still thinking about how mobile pages aren´t worth the hype? Think again. With AMPs you can deliver a smoother, faster and definitely more engaging experience to mobile users. But why is it interesting for publishers? Here we will walk you through the main features and benefits AMP pages have.
What is AMP (Accelerated Mobile Pages)?
AMP, or Accelerated Mobile Page, is a specialized HTML framework, a set of rules launched by Google for fast-loading mobile pages. It follows its own set of rules and optimizations that help pages load faster. Essentially, AMP reduces and optimizes a site´s weight to improve loading speed and overall user experience. Leading to better Google rankings in AMP websites.
How does AMP work and main Features
AMP is mainly HTML but not completely. These pages aim to be faster, that is why AMP websites restrict and filter some of the most heavy properties form HTML that could potentially slow pages down. Basically a controlled version of HTML.
How does AMP JAVA SCRIPT impacts AMP pages?
Java Script is the George Clooney of programmatic language, well known for making websites be dynamic and interactive. On the other hand, it is also known to make them slower. Having an un-optimized Java Script could slower the rendering of the page, leaving it as a blank space. This is where AMP takes place with AMP JS which is the only one accepted in these sites.
Important features of AMP Js:
Optimized loading
AMP JS loads all the external content (images, resources, ads…) independently, not all at once. Making content load automatically faster. Not waiting for each content to download.
Smart Content Optimization
AMP is like a crystal ball, managing the whole chain, it pre-calculates the page layout before anything downloads, stabilizing the layout so its smoother for the user.
Lightweight interactions
AMP allows interactive elements inside a site while preventing heavy code that could slow down the page.
What does Cahe means for AMP ?
AMP Cache is basically the pantry of the AMP. It stores optimize copies of AMP pages on fast global servers. This way users can load content much faster when accessing web pages from platforms like Google Search.
Stronger relation with the user
These pages are served by a Google server that strategically located closer to the user, reducing connection delay.
Preloading and optimization
AMPs preload and pre-render the whole layout before the users clicks it. Optimizing the page by compressing the images, reducing unnecessary code and eliminating useless data. In the end, it only downloads to content that its most likely to be seen.
AMP Benefits
Fast loading
AMP were initially created to improve loading and make pages lightweight pre-loading giving Google´s high speed cache leading to almost instantaneous load times.
Enhance user experience and engagement
Faster loading times lead to happier users, improving their experience, helping them to engage and directly reduced bounce rates.
Improved mobile experience
AMP is a design with a mobile-first approach, delivering fast and lightweight pages optimized for mobile devices.
Enhance Core Web Vitals
Core Web Vitals are essentially a mix of all the previously mentioned factors, loading speed, interactivity, and visual stability. In conclusion, an improvement in any of this areas can positively impact overall Core Web Vitals scores.
Not sure if your mobile experience is performing at its full potential?
At Refinery89, our AdTech team is always on the lookout for opportunities on how to skyrocket your ad strategy, Contacta con nosotros with our experts to learn how to unlock the full potential of your mobile experience for exceptional monetization.
