For Publishers, By Publishers

We commit to no more bullsh*t commitments

  Best-in class ad monetization solutions
For publishers by our team of real humans who speak your language and give you personalized care.

   Your outcome?
You will never have to worry again about missing out!

For Publishers, By Publishers

   We deliver best-in class ad monetization solutions
For publishers by our team of real humans who speak your language and give you personalized care.

   Your outcome?
You will never have to worry again about missing out!
2x #1 Europe
#1 Publisher Network
Best Ad Tech Solution
3x Fastest Growing

Reasons we're
your final partner

TL;DR- Remember all those other websites with fancy language about ad-technology? Well, we’ve got you covered! The difference? Our people, their DNA & Core Values.

BEST TECHNOLOGY & DEALS

Increase
Your Revenue

Access 25+ demand sources at the best rates. Smart Ad Reloads & Dynamic SSP allocation increase inventory and optimize returns by country, so you don’t lose an opportunity!

DEEP DATA INSIGHTS

Take Back
Control

We take care of ad-tech, but you stay in control. Curate your ad-positions, run A/B tests and get ad-unit level insights to optimize performance with us. Your site, your rules, your results!

IT’S IN OUR DNA

Personal Service

Our native-speaking Account Managers help you seize every opportunity. Expect lightning-fast, expert assistance with < 12h ticket turnaround and < 48h ticket resolution. Use our Chrome plug-in to quickly flag ads that need our attention!

Trusted by

1 +

happy websites and soon... you!

Easy & Google Proof

Our award-winning Single Tag Solution streamlines integration by requiring only one line of code, so you can get started on the same day. Allow our team to optimize your setup while you give real-time feedback. Once you’re up and running you can monitor performance via your dashboard and receive monthly payments automatically.

To prioritize user experience and Google SERP and Discovery rankings, we use a lightning-fast tag and prevent Content Layout Shift (CLS). And our tag keeps evolving under expert scrutiny. As Google partners, we collaborate with their team weekly to resolve any ad related issues for our publishers. We have your back!

 

Flexible

We work for you, and only you. We believe in the philosophy that we need to proof ourselves first! Especially after the bad experiences you might have had before us. The only outcome we’re satisfied with is a mutually successful long-term partnership! Once you got a bite of us, we know you will want to have more because we trust in our solutions and people. This is why we can afford to be flexible!

Start without a contract

We understand the risks for your business to jump into long-term commitments solely based on our blue eyes, and we fully believe in the philosophy that we need to prove ourselves first!

Integrate SSP’s you’re using

We happily integrate the SSP’s you already work with directly in your ad-stack so you receive money from them directly without us in the middle. We only take a cut on the value we add, not on anything we didn’t provide.

A/B test our solution first

“Pretty satisfied” with your current partner? That’s what we heard from all our publishers at first… Until you test you don’t know if the grass is greener on the other side. So we’re happy to assist you in A/B testing our solutions with your current at first.

Run direct campaigns via GAM

Do you sell campaigns to advertisers directly? We can provide you with Google Ad Manager (GAM) access for you to run and manage your own direct-sold campaigns. Additionally, we can set ip PMP and Guaranteed deals for your sales team, if needed.

Flexible Ads.txt Manager

Use our custom build Ads.txt Manager and referral URL solution to automatically update all our demand lines instantly, but also manage lines from other ad partners you directly work with like Outbrain or Taboola.

Dynamic RPM for stability

Looking for stable business results so you can better forecast your income? Talk to your account manager about activating our Dynamic RPM proprietary technology. This allows you to control your earnings per thousand pageviews (RPM) on a stable and realistic level throughout the month, quarter or even year!

Flexible

We work for you, and only you. We believe in the philosophy that we need to proof ourselves first! Especially after the bad experiences you might have had before us. The only outcome we’re satisfied with is a mutually successful long-term partnership! Once you got a bite of us, we know you will want to have more because we trust in our solutions and people. This is why we can afford to be flexible!

Start without a contract

We understand the risks for your business to jump into long-term commitments solely based on our blue eyes, and we fully believe in the philosophy that we need to prove ourselves first!

Integrate SSP’s you’re already using

We happily integrate the SSP’s you already work with directly in your ad-stack so you receive money from them directly without us in the middle. We only take a cut on the value we add, not on anything we didn’t provide.

A/B test our solution first

“Pretty satisfied” with your current partner? That’s what we heard from all our publishers at first… Until you test you don’t know if the grass is greener on the other side. So we’re happy to assist you in A/B testing our solutions with your current at first.

Run your direct campaigns via Google Ad Manager

Do you sell campaigns to advertisers directly? We can provide you with Google Ad Manager (GAM) access for you to run and manage your own direct-sold campaigns. Additionally, we can set up PMP and Guaranteed deals for your sales team, if needed.

Ads.txt Manager to control all your partners

Use our custom built Ads.txt Manager and referral URL solution to automatically update all our demand lines instantly, but also manage lines from other ad partners you directly work with like Outbrain or Taboola.

Dynamic RPM for constant stable revenue

Looking for stable business results so you can better forecast your income? Talk to your account manager about activating our Dynamic RPM proprietary technology. This allows you to control your earnings per thousand pageviews (RPM) on a stable and realistic level throughout the month, quarter or even year!

Everything in one place

Our passion for digital advertising runs deep; we eat, sleep, and breathe programmatic! Our team can handle everything from full stack header bidding to expert GAM-integrations and of course we optimize your website’s layout and content to create maximum inventory and impact. 

We’ve got you covered, so you don’t have to look elsewhere:
Full Website & App integrations

We support full Integrations through our Single Tag Solution for Web, Webapp, Native iOS and Android apps and even Connected TV.

Google MCM Partnerships

Do you work with your own Google Ad Manager (GAM) and you aren’t able to let go? No worries, as a Google MCM partner we can connect with your GAM-account and set you up with AdX, Server Side Header Bidding and Amazon TAM, or any of these individually according to your needs! So that you can leverage the power of our network. 

Supporting all Ad Formats

Display

IAB standard, In-image, and Rich Media

 

Video

Instream, Outstream, Native and Side Scrollers

 

Native

Standard, Video, Smart, Auto or even full article Elastic natives.

 

Rich Media

Takeovers, Skins, IAB enhanced, In-image, Swipetanks and Custom Natives

 

Content Recommendation

Leverage our outstanding umbrella agreement with Outbrain or use our own Content Recommendation solutions.

Please don't take our word for it...

Refinery89 was born in late 2018 out of the frustration of not finding a suitable ad-tech partner that operated with our interests in mind instead of those of advertisers.

We challenge this standard by committing to always putting the publishers first. As publishers ourselves, we have a deep understanding of the challenges faced by publishers in the complex digital ecosystem.

We’ve made it our mission to revolutionize the industry by creating best-in-class ad monetization solutions for digital publishers.

Our award-winning technologies give publishers a competitive edge and help to significantly boost the quality, quantity, innovation, and distribution of their ad-inventory. The result? Increased net revenue.

At Refinery89, our people are at the heart of our success. Our teams of young, energetic professionals from all over the world are passionate about delivering exceptional service with speed and perfection. We ensure that working with us is always a pleasure!

We are proudly headquartered in Madrid, the sunniest capital in Europe! However, our roots are Dutch.

This gives us a  competitive advantage by combining some of the smartest and most talented people, with the highly effective, direct but informal Dutch work culture in this beautiful city known for its unique quality of life. We maintain satellite offices in other European capitals.

We invite you to meet our team, have a drink with them, talk shop, and discover through our core values and our DNA why Refinery89 is leading the charge in the publisher ad-tech revolution. We hope to see you soon!

Refinery89 was born in late 2018 out of the frustration of not finding a suitable ad-tech partner that operated with our interests in mind instead of those of advertisers.

We challenge this standard by committing to always putting the publishers first. As publishers ourselves, we have a deep understanding of the challenges faced by publishers in the complex digital ecosystem.

We’ve made it our mission to revolutionize the industry by creating best-in-class ad monetization solutions for digital publishers.

Our award-winning technologies give publishers a competitive edge and help to significantly boost the quality, quantity, innovation, and distribution of their ad-inventory. The result? Increased net revenue.

At Refinery89, our people are at the heart of our success. Our teams of young, energetic professionals from all over the world are passionate about delivering exceptional service with speed and perfection. We ensure that working with us is always a pleasure!

We are proudly headquartered in Madrid, the sunniest capital in Europe! However, our roots are Dutch.

This gives us a  competitive advantage by combining some of the smartest and most talented people, with the highly effective, direct but informal Dutch work culture in this beautiful city known for its unique quality of life. We maintain satellite offices in other European capitals.

We invite you to meet our team, have a drink with them, talk shop, and discover through our core values and our DNA why Refinery89 is leading the charge in the publisher ad-tech revolution. We hope to see you soon!

Our Leadership

Speaks up

Fun

Organized

Driven

Effective

Positive

Energetic

Open Mindset

& more…

Our shared DNA

Our Core Values

To deliver the best-in-class ad monetization solutions for digital publishers, all our people live and breathe our 7 company values.

Deliver profitable results

Prioritize!

Deliver exceptional service

With high speed and perfection.

Be positive and enjoy

Love work, overcome setbacks quickly and celebrate success.

Keep Learning

From everyone, innovate and make an impact daily.

Have an open mindset

Question assumptions, welcome feedback & speak up!

Help and teach

Nobody knows everything, everybody starts somewhere!

Eliminate in progress

Snoozing is losing and coffee is for closers

Unleash all demand!

Discover the full potential of our cutting-edge technology, which streamlines premium and programmatic demand delivery from all our partners solely for your benefit.

Any questions?

Find it in our Q&A or we commit to answering you
within 24 hours on business days!

Or let's get started

© 2023 Refinery89. All rights reserved.