Success Story
Twenteinsite.nl
Twenteinsite.nl is the must-visit website for fans of FC Twente: the legendary, 3 time Dutch Cup winner, professional soccer (football) club from Enschede, formed in 1965.
For many years, Twenteinsite.nl has been keeping their readers up to date with the latest scoops and insights about their beloved soccer team. With over three million page views per month, they are among the top 10 fan-related news websites in the Netherlands.
+78%
Ad Revenue Increase
Monetization Setup
Improved
In 2024, Twente Insite’s ad revenue has increased by 78%. This outstanding result was achieved after multiple tuning sessions and guidance from our AdOps experts. The key to this success was implementing our award-winning Single Tag Header Bidding solution, which significantly improved their revenue compared to the same period in 2023, when they were using their previous ad monetization setup.
Initial Challenges
We shifted Twente Insite’s old set to Refinery89’s Full-Stack award winning ad management solution. This implementation included the GeoTag to optimize monetization from incoming traffic from outside Twente Insite’s core country, Ad Refresh tech, Anti Ad Block Integration, a premium GDPR Compliant CMP (consentmanager.net), and of course our Google approved Monetization Tech that guarantees compliance with Google’s Standards. Everything the publisher needed to maximize revenue.
The Strategy
Twente Insite was looking for ways to unlock all their revenue potential since their old set up was not helping them meet the expected results. So with our technology, our direct campaign deals, and premium demand, we opened up new opportunities for them to increase their RPM. This is how we did it:
Ad Monetization Set Up Upgraded
Our AdOps team quickly stepped into action to unify and organize the ad setup according to the publisher's needs. This lead to an increase in ad revenue and also to an enhanced user experience and website performance.
Up-to-Date with Google’s Standards
As Certified Google Publishing Partners we delivered strategic guidance to optimize the ad monetization with full transparency, while our AdOps team and Partners Managers made sure they stayed aligned with the industry standards at all times.
High Quality Insight Dashboard
We granted Twente Insite access to a Publisher Dashboard where they could revise metrics and stay updated with what’s happening on the site. Helping make informed decisions to optimize ad monetization strategy in real time.
Premium Direct Campaign Deals
By implementing our Single Tag we enhanced results on the programmatic aspect of it, but on top of this our committed direct sales team made pressure on the advertising market to acquire the best direct campaign deals that supported the RPM increases.
