We are thrilled to welcome Isabel Flores as our new VP Sales Spain and LATAM. Her addition is part of our strategy to strengthen our contextual advertising and Brand Lift solutions, allowing us to deliver even more value to advertisers and media agencies in the Spanish-speaking market.
Isabel Flores Spearheads Expansion and Growth in Spain and Latin America for Refinery89’s Direct Sales division
With Isabel joining our advertising services division, we aim to expand our value proposition to advertisers and media agencies, driving the growth of their brands through campaigns launched across our network of independent publishers.
Isabel is an expert in programmatic advertising and business development, standing out as a true force of excellence in the digital sector. She has over 10 years of experience leading the growth of various AdTech and MarTech companies. Before joining us, she served as Country Manager at AscendMakers, where she led major digital transformation projects.
Additionally, Isabel is a board member of The Women in Programmatic Network, a global community committed to supporting women and reducing the gender gap in the tech and advertising industries. Having completed the Executive Management program at IE Business School, she also collaborates with IE University as a mentor for Bachelor in Business Administration students.
On her new role, Isabel shares:
“I am very excited to take on this new challenge of leading Refinery89’s growth in Spain and Latin America. I am fully committed to bringing all my knowledge and experience in the AdTech ecosystem to position Refinery89 as a reference in advanced technological solutions. I firmly believe in the value of combining innovation, data, and strategic service to deliver more efficient, relevant, and transformative campaigns for advertisers and media agencies. This is a key moment to accelerate digital evolution in the Spanish-speaking market, and I’m thrilled to be an active part of this process at a visionary and leading company like Refinery89.”
As the #1 publisher network in Europe and Latin America, together with Isabel, we are expanding our offerings for advertisers and media agencies, enhancing audience reach through Interest-Driven Targeting, innovative formats, and access to premium inventory. Through our Brand Building Outcome approach, we deliver high-impact, data-driven campaigns that maximize budgets and drive real brand growth.
Our Head of Commercial Operations, Gijs Witteveen, comments:
“Refinery89 has built a strong foundation in Spain, providing advertisers and brands the opportunity to work directly and reach relevant audiences through our network of independent publishers. Bringing Isabel on board strengthens this momentum. Her energy, enthusiasm, and positive attitude perfectly reflect Refinery89’s culture and our ambition to keep raising the bar in this important market.”
By adding a strategic and innovative profile like Isabel’s, we reinforce our role in the European and Latin American programmatic advertising ecosystem, ensuring continuous, large-scale growth for media agencies and brands alike.
