For Publishers, By Publishers
We commit to no more bullsh*t commitments

For Publishers, By Publishers
We commit to no more bullsh*t commitments






Reasons we're
your final partner
TL;DR- Remember all those other websites with fancy language about ad-technology? Well, we’ve got you covered! The difference? Our people, their DNA & Core Values.
BEST TECHNOLOGY & DEALS
Increase Your Revenue
Access 25+ demand sources at the best rates. Smart Ad Reloads & Dynamic SSP allocation increase inventory and optimize returns by country, so you don’t lose an opportunity!
DEEP DATA INSIGHTS
Take Back Control
IT’S IN OUR DNA
Personal Service
Our native-speaking Account Managers help you seize every opportunity. Expect lightning-fast, expert assistance with < 12h ticket turnaround and < 48h ticket resolution. Use our Chrome plug-in to quickly flag ads that need our attention!
Trusted by
happy websites and soon... you!


Easy & Google Proof
Our award-winning Single Tag Solution streamlines integration by requiring only one line of code, so you can get started on the same day. Allow our team to optimize your setup while you give real-time feedback. Once you’re up and running you can monitor performance via your dashboard and receive monthly payments automatically.
To prioritize user experience and Google SERP and Discovery rankings, we use a lightning-fast tag and prevent Content Layout Shift (CLS). And our tag keeps evolving under expert scrutiny. We collaborate weekly, with our Partners at Google, to resolve any ad related issues for our publishers. We have your back!
Flexible
We work for you, and only you. We believe in the philosophy that we need to proof ourselves first! Especially after the bad experiences you might have had before us. The only outcome we’re satisfied with is a mutually successful long-term partnership! Once you got a bite of us, we know you will want to have more because we trust in our solutions and people. This is why we can afford to be flexible!
We understand the risks for your business to jump into long-term commitments solely based on our blue eyes, and we fully believe in the philosophy that we need to prove ourselves first!
We happily integrate the SSP’s you already work with directly in your ad-stack so you receive money from them directly without us in the middle. We only take a cut on the value we add, not on anything we didn’t provide.
“Pretty satisfied” with your current partner? That’s what we heard from all our publishers at first… Until you test you don’t know if the grass is greener on the other side. So we’re happy to assist you in A/B testing our solutions with your current at first.
Do you sell campaigns to advertisers directly? We can provide you with Google Ad Manager (GAM) access for you to run and manage your own direct-sold campaigns. Additionally, we can set ip PMP and Guaranteed deals for your sales team, if needed.
Use our custom build Ads.txt Manager and referral URL solution to automatically update all our demand lines instantly, but also manage lines from other ad partners you directly work with like Outbrain or Taboola.
Looking for stable business results so you can better forecast your income? Talk to your account manager about activating our Dynamic RPM proprietary technology. This allows you to control your earnings per thousand pageviews (RPM) on a stable and realistic level throughout the month, quarter or even year!



Flexible
We work for you, and only you. We believe in the philosophy that we need to proof ourselves first! Especially after the bad experiences you might have had before us. The only outcome we’re satisfied with is a mutually successful long-term partnership! Once you got a bite of us, we know you will want to have more because we trust in our solutions and people. This is why we can afford to be flexible!
We understand the risks for your business to jump into long-term commitments solely based on our blue eyes, and we fully believe in the philosophy that we need to prove ourselves first!
We happily integrate the SSP’s you already work with directly in your ad-stack so you receive money from them directly without us in the middle. We only take a cut on the value we add, not on anything we didn’t provide.
“Pretty satisfied” with your current partner? That’s what we heard from all our publishers at first… Until you test you don’t know if the grass is greener on the other side. So we’re happy to assist you in A/B testing our solutions with your current at first.
Do you sell campaigns to advertisers directly? We can provide you with Google Ad Manager (GAM) access for you to run and manage your own direct-sold campaigns. Additionally, we can set up PMP and Guaranteed deals for your sales team, if needed.
Use our custom built Ads.txt Manager and referral URL solution to automatically update all our demand lines instantly, but also manage lines from other ad partners you directly work with like Outbrain or Taboola.
Looking for stable business results so you can better forecast your income? Talk to your account manager about activating our Dynamic RPM proprietary technology. This allows you to control your earnings per thousand pageviews (RPM) on a stable and realistic level throughout the month, quarter or even year!




Everything in one place
We support full Integrations through our Single Tag Solution for Web, Webapp, Native iOS and Android apps and even Connected TV.
Do you work with your own Google Ad Manager (GAM) and you aren’t able to let go? No worries, as a Google MCM partner we can connect with your GAM-account and set you up with AdX, Server Side Header Bidding and Amazon TAM, or any of these individually according to your needs! So that you can leverage the power of our network.
Display
IAB standard, In-image, and Rich Media
Video
Instream, Outstream, Native and Side Scrollers
Native
Standard, Video, Smart, Auto or even full article Elastic natives.
Rich Media
Takeovers, Skins, IAB enhanced, In-image, Swipetanks and Custom Natives
Content Recommendation
Leverage our outstanding umbrella agreement with Outbrain or use our own Content Recommendation solutions.
Please don't take our word for it...

Dietmar Figl
"We love working with Refinery89, as our fastest growing premium publisher partner they open up really valuable inventory at scale across Europe. Their network enables us to deliver on our advertiser’s campaign KPI’s every single time."

Albert Koops
"We really like working together with Refinery89, especially the Dutch directness and their attention to detail works great for both! We are always keen on signing long lasting partnerships with premium publishers that offer high value and with Refinery89 we definitely get this at scale!"

Ivette Morales
“Before working with Refinery, we lacked control and struggled to generate expected revenue. Refinery provided us with a wide variety of SSPs and exceptional service, especially Jaime has been a great ally with his warmth and professionalism, even during non-working hours! They have significantly increased our revenue and improved the UX. We couldn't ask for better service and attention!”

Joris Dekkers
"It’s an absolute pleasure to work with Refinery89. Their prompt responses, willingness to assist, flexibility, and cooperative mindset have helped us generate a steady and impressive revenue stream. A professional team I highly recommend!"

Philip Hoelzel
"Refinery89 is like a well-oiled machine! Their great people and easy technology work like a charm. With expert knowledge, good overview, and fast response times, they've delivered great revenue. Surprisingly, we've had no unexpected surprises - but that's a good thing!"

Diego Álvarez
“We were struggling with declining earnings and poor support from Google Adsense, but I was hesitant to try another ad company. Then Refinery came along. Initially, I was sceptical, but their personal approach and attention to detail won me over. Now I have absolute peace of mind and stability, without worrying about money. Their service is the opposite of Adsense.”

Caroline Kraaijvanger
"Refinery89 has been a game-changer for us. With a fixed point of contact and excellent communication, they've helped us optimize ad revenue without compromising user experience. Their transparency and expertise have given us valuable insights, resulting in much more stable income. Their solutions enable us to optimize our website with precision and keep our finger on the pulse."

Peter De Smedt
"At Refinery89, I felt welcomed and appreciated as a partner from the start, not a number. Their communication, efficiency, and teamwork helped me double my ad revenue even with declining traffic and they took care of a CMP. In one word: P-E-R-F-E-C-T!"

Dennis Peeters
"Refinery89's expert ad management and technical support help us to optimize our website for increased revenue and better SEO. Their excellent communication and total package approach are top-notch and really valuable. We're excited to continue working with them for the future!"

Alex van Vogelpoel
"Refinery89 saved us from the advertising nightmare we were living in! After years of disappointing experiences with other partners, their direct and clear communication, well-organized system, and reliable revenue growth have taken a huge weight off our shoulders. No more worries about ads – just peace of mind!"

Paul Macdonald
"Refinery89 provided an efficient advertising solution that optimized our pages and generated a solid revenue stream. Their communication and quick problem-solving capabilities are excellent, and their technology ensured a clean user experience. We highly recommend them!"

Arjan Brinkman
"Refinery89 delivers a powerful ad solution! With better fill rates, clean dashboard, and valuable insights, they've helped us optimize our ad performance. Their quick response times, hassle-free ad tag and active ticket support system make them an invaluable partner. Just give it a try - you won't regret it!"

Kevin de Vette
"Refinery89 is a breath of fresh air! With their stable revenue and flexible approach, they've helped us grow our business. Their quick response times and no-nonsense attitude make them the perfect partner."

Ramón Moraleda
“Before working with Refinery, we struggled to optimize our website. Refinery's professionalism and human touch helped us improve our UX and increase our revenue. We appreciate their honesty, fast payment, and commitment to solve any issues that arise. We're lucky to have found Refinery, and are grateful for the outstanding work of Néstor and Jaime. Thank you!”

Ben
“Refinery89 turned our ad RPM from low to high! With quick response times and expert insights, they truly helped us optimize our revenue. Their straightforward communication and impressive skills make them the perfect partner. They are the real deal!”

Alexandre Tartarin
“Refinery89's trust and efficiency helped us launch our technology on dozens of premium publisher websites within a few months, offering our advertisers one of the most engaging and impactful real estate on the open web to drive business outcomes.”

Yanina Segatti
"Thanks to our partnership with Refinery89, we are able to help our advertising clients achieve their maximin potential through premium inventory and open-bidding solutions."

Monika Smetkowska
“It is always a pleasure to work with Refinery89. Not only do they bring valuable inventory to our portfolio, but also they are growing at the speed of light. They are real specialists in their field who always work with us looking for new ideas and solutions, making both our businesses grow.
What's more, they are just super nice people with whom even the toughest troubleshooting it's a piece of cake.”

Fabrice Wolf
"In just a few months of collaboration, Refinery 89 helped us change our business model. Although Meta-defense, with its 2 million page views per month, is not a major site in terms of audience, R89 was able to support the model, and proved to be excellent in both precious advice and fast support.
I would recommend them to anyone looking for a reliable, efficient and attentive partner for digital monetization issues."
Refinery89 was born in late 2018 out of the frustration of not finding a suitable ad-tech partner that operated with our interests in mind instead of those of advertisers.
We challenge this standard by committing to always putting the publishers first. As publishers ourselves, we have a deep understanding of the challenges faced by publishers in the complex digital ecosystem.
We’ve made it our mission to revolutionize the industry by creating best-in-class ad monetization solutions for digital publishers.
Our award-winning technologies give publishers a competitive edge and help to significantly boost the quality, quantity, innovation, and distribution of their ad-inventory. The result? Increased net revenue.
At Refinery89, our people are at the heart of our success. Our teams of young, energetic professionals from all over the world are passionate about delivering exceptional service with speed and perfection. We ensure that working with us is always a pleasure!
We are proudly headquartered in Madrid, the sunniest capital in Europe! However, our roots are Dutch.
This gives us a competitive advantage by combining some of the smartest and most talented people, with the highly effective, direct but informal Dutch work culture in this beautiful city known for its unique quality of life. We maintain satellite offices in other European capitals.
We invite you to meet our team, have a drink with them, talk shop, and discover through our core values and our DNA why Refinery89 is leading the charge in the publisher ad-tech revolution. We hope to see you soon!
Refinery89 was born in late 2018 out of the frustration of not finding a suitable ad-tech partner that operated with our interests in mind instead of those of advertisers.
We challenge this standard by committing to always putting the publishers first. As publishers ourselves, we have a deep understanding of the challenges faced by publishers in the complex digital ecosystem.
We’ve made it our mission to revolutionize the industry by creating best-in-class ad monetization solutions for digital publishers.
Our award-winning technologies give publishers a competitive edge and help to significantly boost the quality, quantity, innovation, and distribution of their ad-inventory. The result? Increased net revenue.
At Refinery89, our people are at the heart of our success. Our teams of young, energetic professionals from all over the world are passionate about delivering exceptional service with speed and perfection. We ensure that working with us is always a pleasure!
We are proudly headquartered in Madrid, the sunniest capital in Europe! However, our roots are Dutch.
This gives us a competitive advantage by combining some of the smartest and most talented people, with the highly effective, direct but informal Dutch work culture in this beautiful city known for its unique quality of life. We maintain satellite offices in other European capitals.
We invite you to meet our team, have a drink with them, talk shop, and discover through our core values and our DNA why Refinery89 is leading the charge in the publisher ad-tech revolution. We hope to see you soon!
Our Leadership










Speaks up
Fun
Organized
Driven
Effective
Positive
Energetic
Open Mindset
Our Core Values
Deliver profitable results
Prioritize!
Deliver exceptional service
With high speed and perfection.
Be positive and enjoy
Love work, overcome setbacks quickly and celebrate success.
Keep Learning
From everyone, innovate and make an impact daily.
Have an open mindset
Question assumptions, welcome feedback & speak up!
Help and teach
Nobody knows everything, everybody starts somewhere!
Eliminate in progress
Snoozing is losing and coffee is for closers
Unleash all demand!
Discover the full potential of our cutting-edge technology, which streamlines premium and programmatic demand delivery from all our partners solely for your benefit.


























Any questions?
Find it in our Q&A or we commit to answering you
within 24 hours on business days!
Or let's get started
