Google Consent Mode V2: to panic or not to panic?

Consent Mode v2

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]

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