Statistics to track if you care about your website ad revenue.

website ad revenue

Understanding ad revenue   Any publisher will agree that the art of website monetization isn’t just about generating ad revenue; it’s about mastering it. Whether you’re a solo entrepreneur or at the stage of active growth, understanding the nuances of your website ad revenue generation is a non-negotiable aspect of your business success. With an […]

RPM and fixed RPM in programmatic advertising. What are publishers missing out?

Revenue Per Mille

RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue ÷ Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with ads on them. By analyzing RPM, publishers can identify which ad placements or types of […]

Google Search Console: a comprehensive guide for publishers

Google Search Console

Google Search Console is an analysis tool that helps website owners track their content performance getting valuable insights on how to improve the site’s ranking on Google and get the most from their content. For publishers using GSC means optimization of visibility and performance, which leads to revenue from the ads they monetize. Higher rankings drive […]

Content recommendation engine optimisation: a comprehensive guide

content recommendation engine

A content recommendation engine is a tool that employs algorithms to suggest products or content to users based on their historical interactions, preferences, and various other data points. This tool is widely used across not only content-generating websites, but also online retail sites, streaming services, and social media platforms. Consumer behavior has changed drastically both […]

How to: create funnel exploration in Google Analytics 4

Google analytics 4 funnel exploration

Funnel Exploration in Google Analytics 4 In Google Analytics 4 (GA4), funnel exploration is a powerful tool used for analyzing the customer journey through various stages on a website or mobile app.   This tool is particularly useful for understanding how users interact with your site or app and where you might be losing them. […]

Lazy loading in programmatic advertising: when being lazy is good

lazy loading

isAdvertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets […]

Page Latency: exterminate the silent revenue killer.

Page latency

Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]

Unpacking Header Bidding Wrappers: A Comprehensive Guide

header bidding wrapper

Header bidding has revolutionized the way publishers optimize their ad inventory for revenue, but implementing it efficiently can be a complex task. This is where header bidding wrappers come into play. In this guide, we’ll give you some juicy details about header bidding wrappers, exploring what they are, the types available, their benefits, challenges, and […]

Why is updated Ads.txt crucial for publishers’ revenue?

ads.txt

What Is Ads.txt (a short recap)? ADS.TXT, aka Authorized Digital Sellers, is a simple text file that publishers place on their websites, listing the authorized sellers (advertisers or ad networks) who are permitted to sell their ad inventory. This initiative was created by the Interactive Advertising Bureau (IAB) in 2017 to combat counterfeit and unauthorized […]

5 Don’ts of ChatGPT in Programmatic Advertising

ChatGPT

What do AI chatbots like ChatGPT mean for programmatic advertising?   AI is an essential part of programmatic advertising that helps publishers and advertisers optimize their campaigns for higher performance on the SSP and DSP sides. Machine learning models powered by AI process big data on users’ behavior and help target relevant audiences, so AI in […]

× How can we help you?