Increasing your ad revenue might seem like an easy task, but it´s actually the question everyone keeps coming back to. In many cases, publishers assume that adding more ads is the way to go, but it takes way more than that. So, don´t panic, that´s why we are here.
To truly optimize ad revenue, publishers need to have an optimized strategy and look deeper into how inventory performs and how users interact with their content. In this blog, we´ll tell you all the secrets on how to create the best path to ad revenue growth.
What is ad revenue?
Ad revenue is the income publishers get by displaying advertisements on their digital platforms such as website, app or social media. This is an essential indicator of how well your ad space is performing, converting traffic or engagement into earnings.
How to calculate Ad Revenue?
To calculate ad revenue income, publishers rely on RPM (Revenue Per Mille) as a one of the key performance metrics. It represents the estimated earnings publishers earn for every 1,000 monetizable page views. Its main purpose is to help evaluate inventory performance and pinpoint which ad placements generate the most revenue.
RPM metric help publishers understand their ad performance on a page level. Understanding low-earning pages can help create strategies to improve performance.
The formula behind ad revenue
You can calculate RPM using this magic formula:
Page RPM= (Revenue / Number of page views) x 1000
Or get this metric directly displayed to you on our Publisher Dashboard.
Use a publisher Dashboard
A dashboard is a trusty ad monetization tool that gives publishers the insights they need to make smarter, data-driven decisions, and keep their ad strategy on the winning track. At Refinery89, our experts have crafted the perfect solution to step up your game, with sections that allow publishers to track earnings, manage their ads.txt file, stay in control of ad inventory, and receive any notifications about the latest updates or improvements.
Estimate your earnings with an ad revenue calculator
If you want to go one step further, an ad revenue calculator helps you estimate your potential earnings based on your website’s current characteristics and traffic.
At Refinery89, we can help estimate your earnings with our Ad revenue calculator:
- Introduce tu dominio
- Selecciona la categoría de contenido
- Elije tu país
- Escribe tus páginas vistas mensuales
- Introduce tu tiempo medio en página
- Selecciona el número de bloques de anuncios que tienes en tu página web o cuántos aspiras a tener.
- Haz clic en «¡Muéstramelo!» en la parte derecha de la pantalla para revelar el informe.
And there you have it! Turn your current metrics into an opportunity!
What affects your ad revenue?
These are some factors that could affect your RPM that you should keep always in mind when it comes to ad strategy optimization. They are:
- Website traffic: More traffic on a website directly increases ad impressions, boosting your ad revenue.
- Seasonality: Depending on the time of the year your revenue could fluctuate. That’s why during the seasons when there’s less demand the CPMs tend to drop, while they skyrocket when the demand increases.
- Ad placement: Better ad placement increases viewability and CTR (Click Through Rate) which increases your ad inventory’s value.
- User engagement: Higher engagement means more interactions and clicks. Advertisers highly value this, so the better your metrics are the more brands would want to compete for a spot on your site. This in turn allows you to command higher CPMs.
- Advertiser’s demand and competition: Competition among advertisers drives up pricing, CPM, and overall revenue.
- Audience location: CPMs are different in every region around the World. Some countries command prices higher than others. Normally, So the same traffic volume can generate very different revenue depending on where your users are.
Ways to increase ad revenue
Increasing your ad revenue requires a set of strategic techniques, so here are some of the most efficient ways to make it possible:
Optimize your Ad placement
Ad placement refers those spots where ad units are located on your website. Having an optimized ad placement strategy is important to increase your viewability, user engagement, impression rate and ultimately boost your revenue.
Use High-Value ad formats
To boost your ad revenue, carefully choose the right ad format for your site, as this as this directly affect performance, engagement, and user experience. Top performing formats include:
Push- up ads
A banner that remains fixed at the bottom of the page as the user scrolls through the content of the site.
Dynamic Slider ads
The Dynamic Slider is a fresh and highly visible ad format that can be added as an extra ad unit on top of a push-up ad.
In-Image ads
In-image ads are the ones placed inside an image as an overlay. This native ad format comes in handy when it comes to monetizing image-heavy contents.
Rewarded ads
Rewarded ads are a type of ad format that gives users the option to watch an ad in exchange for a reward.
Pro tip*: Find the perfect combination of generating high revenue while maintaining top user experience to enhance your ad monetization performance.
Perform A/B tests
A/B testing is a method used to compare different ad formats, content, or ad placements to determine which one performs better. Splitting your audience into segments and showing both different versions such as version “A” to a segment and “B” to another, makes it easier to measure results using key metrics such as the engagement. This way you won´t be guessing, enabling continuous optimization, smarter decision making, and finally driving higher revenue.
Integrate Header bidding
Header bidding is a programmatic auction that increases ad revenue by offering publisher´s ad space to multiple advertisers simultaneously before the ad server makes it´s final decision. As auctions run across many demand partners, advertisers must bid against each other, which raises prices. This ensures publishers maximize the value of their ad inventory and impressions securing the most competitive bids for the space.
Improve content and SEO
Creating high-value content is a key driver of revenue growth. An optimize SEO strategy boost traffic by improving your website´s visibility and ranking on Google.
Implement ad refresh
Actualización de anuncios is a sophisticated technology that happens when ads refresh automatically on your website within the same user session. This technology can significantly boost revenue by increasing the number of ad impressions served to engage users, without requiring additional traffic.
Use a Geotag
El Geotag is a technology that enables a website’s visitors to see local ads if they come from outside their core country or prevent ads from being displayed in certain regions based on the publisher’s preference.By delivering more relevant, location-targeted ads, the Geotag can help increase engagement and drive higher CPMs también, directly boosting publishers overall revenue.
Improve your Core Web Vitals
El Core web vitals are metrics that measure your site’s user experience, focusing on how fast a page loads, how stable the layout is while loading, and how it responds to interaction. Publisher´s sites need to feel trustworthy to encourage engagement, reduce bounce rate, and boost conversions in order to protect your revenue.
Join forces with an AdTech partner
Choosing the right partner is like marrying the right fit. There are important things a publisher should look for in a partner in order to maximize ad revenue, like having a strong industry network, being a certified Google Certified Publishing partner, great support service, optimized ad solutions, and light weight technology that enhances performance.
Want us to help you to boost your ad revenue?
Here at Refinery89 we know how difficult it is to navigate this journey on your own. Get in touch with our team to get personalized recommendations on how to level up your ad revenue while taking extra good care of your UX.
