Knowing your ad revenue inside and out is a real game-changer for your ad strategy…but getting there might be a like a treasure hunt if you don’t know your way around reporting tools like Google Analytics. For this, we present a new Insights Section on our Publisher Dashboard with an intuitive breakdown of the content driving your ad revenue to support data-driven decisions.
What’s Refinery89’s Publisher Dashboard?
Refinery89 Publisher-Dashboard is our publisher’s sidekick to visualize the performance of their ad monetization. This user-friendly control panel allows you to keep track of your most valuable insights and monetizable pages, as well as manage your ads.txt files, check invoices, and ring us up for support.
As we continue improving it, we’ve built a new section that breaks down your ad revenue by content. Now you can review your ad revenue by URL, country, and traffic source.
What insights can you get from the Publisher Dashboard?
Werbeeinnahmen
Check how much ad revenue you’ve made as soon as you access the platform. In this section, you’ll find interactive graphs you can customize to easily follow your ad revenue trends over time to spot growth opportunities or identify any issues.
Top Pages
Learn which pages are the highest-performing on your site. This could help you identify the relevant pages your audience is visiting the most, so you can improve your content, your layout, and your user experience.
Top Countries
Discover the countries where your content is trending the most. Take this as an opportunity to adjust your website strategy to appeal to your international traffic and monetize it effectively.
Key Metrics
Compare your impressions, CPM, monetizable pageviews, revenue, RPM, and viewability whenever you wish. You can personalize the display of your metrics as you see fit. This gives you full control to focus on the data that matters most to your performance goals.
Ads.txt manager
Check and manage your ads.txt files in one place! You’ll be able to review the status of your ads.txt file and add or remove lines as you need. Remember that it’s super important to keep it up to date so you don’t leave ad revenue on the table! Learn more about ads.txt here.
Ad Free URLs
Review and manage the pages where you don’t want ads to be displayed. This feature lets you add the URLs of the pages where you don’t want ads to appear. Ideal for policy-restricted content, advertorials, or sensitive sections. This helps you stay compliant while keeping your monetization strategy clean and well-managed.
Invoices
Transparency is not optional in our Dashboard. In the finance section you can check all your billing history and download the invoices anytime you want. Here, you can keep track of your payments’ status and the amount of money you receive.
Unterstützung
We are here for you through thick and thin! On the Publisher Dashboard, you have a direct point of contact with us. From here you can get in touch with our team to help you solve any issues you may encounter on the go.
What’s the new revenue Insights Section of the Publisher Dashboard?
We are introducing the new Insights Section, a powerful new area within the Publisher Dashboard that brings a monetization-focused analytics experience directly to our publishers.
Until now, publishers had limited visibility into why their revenue was changing day to day, but this turns things around. The Insights Section provides an analytical layer designed specifically to help publishers understand the drivers behind their performance: which content earns the most, which countries convert best, and how different traffic sources impact their monetization.
What data can Publisher track in the new revenue Insights Section?
Page-level Performance
Publishers can see exactly which URLs on their site are making the most profit, not just traffic. Some of the metrics you’ll find here are your Revenue, Pageviews, RPM, CPM, Impressions, and IAB Category by URL.
This means a publisher can identify which articles or sections of their site generate the most ad revenue per visit, spot underperforming content despite high traffic, and prioritise where to focus their editorial or SEO efforts to improve yield.
Country-level Performance
The country breakdown shows how different geographies contribute to your total ad revenue, with metrics including Revenue, RPM and CPM per country. You can use this to understand whether your international audience is efficiently monetized and to make geo-targeting or content localization decisions.
Traffic Source Performance
You can see how your different traffic sources perform across key monetization metrics, with full breakdowns available. This helps publishers like you to understand whether organic, direct, social, or other traffic sources generate meaningfully different revenue outcomes. From this data, you can adjust your content distribution strategy accordingly to keep boosting your earnings.
Who has access to these new updates?
Keep in mind that the new Insights Section is only available for web publishers who are using Google Ad Manager (GAM). Publishers who are not using GAM will not be able to view this feature on their Publisher Dashboard menu.
How do the new revenue insights benefit publishers?
As former publishers ourselves, we have made it our goal to provide publishers with clear and reliable insights into how different traffic sources contribute to ad revenue. This way, you’ll be equipped with the right information to tailor your ad monetization strategy.
Our Publisher Dashboard is at your service to:
- Optimize acquisition channels
- Improve transparency and trust in reporting
- Differentiate yourself through actionable insights
What’s the future of the Publisher Dashboard?
Our tech team is continuously working to provide you with even richer analytics at page, country, and traffic source level in future updates. We want to clearly expose revenue drivers in a way publishers can immediately understand and act on to maximize earnings and site performance. Would you like to be the first to know when these upgrades are coming your way? Subscribe to our Newsletter to get all our updates!
Explore the new revenue insights for yourself!
The new revenue insights are available on the Publisher Dashboard for you to review at any time! Remember you must be a web publisher connected to GAM for you to view them in their full splendor! Ask your account manager about the new revenue insights or get in touch with our team to get a free tour of the Dashboard!
