One of the absolute worst things you can do for your website is to turn a blind eye to the user experience. Why? Because what you need to do here to maximize your ad revenue is to keep people on your website increasing your RPM.
You don’t need to look very far for ways to enhance your user experience because today our incredibly talented R89 UX expert, Itziar Gil Hernando, has slipped up some of her best tips to improve the user experience on your website. Take notes!
1. Keep your website’s information well organized
Doesn’t it drive you nuts when you visit a website looking for something and you can’t get to the info you need? Then don’t put your visitors through that! Make your user’s life easier by keeping things easy to read and overall easy to find.
Think about a good organization of the different sections and hierarchy of information. Use very clear menus and guide users between related articles without them having to do a new search or feeling lost in the structure of your website. – recommends Itziar.
Keep this good navigation thinking in responsive design, it is important to take care of the menus, submenus, tabs, etc. from the mobile versions as well.
2. Be mindful about ad frequency
There are ad formats that can interrupt the user experience if they are not used correctly. Placing highly viewable ads such as interstitials ads is a great resource to boost ad revenue but be careful not to abuse them. Constant interruptions can severely penalize the experience, driving your users away from your page. We don’t want that! So make sure to check out some of the best practices to improve your UX through Ad Placement in this article.
3. Increase viewing time suggesting interesting content to your users
Personalize the user experience by recommending them content related to what’s interesting to them. This will increase engagement and keep people hooked to your website for a longer time.
A good list of suggested articles that are related to what the user is interested in makes it easier for the visitor to increase their viewing time and number of clicks on your site – says Itziar
If you built your website in WordPress, there are plugins, such as YARPP, that allow you to create lists of related posts that might be of interest to your website’s visitors. These features will help boost your engagement and improve your site’s SEO, while increasing viewing time.
4. Protect your website’s performance
By taking care of your website’s performance, you achieve accessibility (which makes you look good in the eyes of search engines) and you don’t bore your users to the point of existing the site. Here are two things you can do to improve your website’s performance:
Get rid of broken links
Beware of having “broken” or dead-end links within the site that lead to nowhere. All screens should have one or more navigation continuation sites for the user. You can use tools like Google Search Console to find those broken links on your website and discard them ASAP.
Prioritize Fast Loading
It is important that the content does not affect the speed of the site, because this can harm the site and drive users to abandon the page. Having a fast-loading site also serves to improve SEO, bringing more traffic to the website and reducing bounce rate.
You totally can’t sleep on this! Improving your website’s performance will make a significant difference to the user experience. Just think about it. Do you really want to visit a page that doesn’t even exist or that takes ages to load? Test your site’s performance with Google’s PageSpeed Insights. A handy report with a diagnosis of your web core vitals and some suggestions on how you can improve your UX.
What are you waiting for to improve your website’s UX?
Boost your ad monetization results with a top-tier user experience! That way your users will be happy, and you’ll be happy! Get in touch with our Refinery89 experts and they’ll guide you through the best practices to provide your dear visitors with the best experience your website can offer!
