Risque isto da sua lista de desejos: maximizar o desempenho do seu inventário publicitário sem ter de acompanhar um número infinito de variáveis já é uma realidade para os publishers que utilizam Refinery89’s Single TagA nossa equipa acaba de lançar a nova Dynamic Floor Pricing funcionalidade que lhe permite ajustar automaticamente, através de otimizações impulsionadas por IA, o preço mínimo (floor price) para obter o máximo de receita publicitária de cada impressão.
O que é o novo sistema de Dynamic Floor Pricing?
Acabadinho de sair do forno da nossa equipa de desenvolvimento, apresentamos Floor Pricing Trata-se de um sistema automatizado impulsionado por inteligência artificial que otimiza de forma otimiza continuamente o floor price do seu próprio inventário. sem intervenção manual.
Como funciona o novo sistema de Dynamic Floor Pricing?
Em vez de definir manualmente um floor price fixo para cada site, o algoritmo aprende qual é o preço ideal para cada combinação de website, localização do anúncio, país, dispositivo e até mesmo a hora do dia. A partir daí, ajusta continuamente esse preço à medida que as condições do mercado mudam. Para isso, realiza pequenos testes controlados em aproximadamente 10% do tráfego em questão de segundos, avaliando se aumentar ou reduzir o floor price geraria mais receita sem comprometer significativamente o taxas de preenchimento. Based on the results, it adjusts the main price accordingly.
How does using Dynamic Floor Pricing benefit publishers?
Single Tag’s new Dynamic Floor Pricing feature allows you to automatically adjust your floor price based on data-driven insights gathered from automated tests done with AI. This frees you up from doing any additional manual work to improve your fill rates, optimize your ad inventory’s yield, and generate more earnings. Here’s a breakdown of all the perks you can enjoy:
Maximized ad revenue
The Dynamic Floor Pricing system finds the floor price that maximizes the product of price x fill rate. It doesn’t look for just the highest CPM,, but the optimal balance between the price the market is willing to pay and the highest possible number of filled impressions
Data-based automatic updates
Market conditions change by hour, device, and geography making it difficult to keep track. A static floor set at any time will be inefficient or plainly wrong as the day progresses. Our system adapts your floor prices continuously based on real, automated tests as these changes occur.
Hands-off performance optimization
You, as a publisher, don’t need to move a finger. The new Dynamic Floor Pricing system requires no settings to configure. What is more, it determines the optimal floor price regardless of the starting configuration as it works behind the scenes.
How to maximize the value of Dynamic Floor Pricing?
At this point, you can basically sit back and relax. Although, now that you know the new Dynamic Floor Pricing feature is ready to roll your ad revenue up, you might be wondering how to make the most of it. There are a few things you could tweak on your website to guarantee that the system performs to its full potential. Let’s see what you could do:
Active Geotag
Our trusty Geoetiqueta helps optimize your ad inventory per country, so the more accurate the geo signal is, the more granular and precise the floor can be.
Sufficient traffic volume
The system needs enough impressions per combination to be statistically meaningful. Low-traffic placements will converge more slowly (or will be ineligible for the algorithm…). To help this, check out our top recommendation on how to increase your organic traffic. Or, if you are in the mood to boost your IA visibility as well, have a look at this guide by Google.
Dynamic Floor Pricing in action
No story is complete without a tale of success. We’ve tested the new Dynamic Floor Pricing feature on our Publisher Network and the impact was clear. We’ve seen it improve ad monetization efficiency by helping publishers experience up to a 10% average uplift in RPM across our network.
What does the future hold for Dynamic Floor Pricing?
The Dynamic Floor Pricing system is currently live and being monitored across our Publisher Network. On the roadmap, the next evolution of the engine will incorporate real-time buyer activity, historical performance patterns, and broader market conditions, so the system moves from reacting to past data toward anticipating what the next auction will look like.
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Learn more about Dynamic Floor Pricing
The Dynamic Floor Pricing system is officially a core feature of Refinery89’s Single Tag. It is now live to maximize yield, improve fill rate, and get the most value out of every impression. Follow along as we evolve the Dynamic Floor Pricing algorithm, freeing your time to create even more amazing content today. Leave the ad strategy optimizations up to us!
Write to your Publisher Success Manager if you have any more questions about how the new Dynamic Floor Pricing system can boost your ad monetization results. Or, discover personalized recommendations on how to get the most value out of your ad inventory.
