You are one step away from greatness, and that is interstitial ads. These ad formats are the cool deal now, not just in terms of creativity but because they are everywhere. Even your grandparents know about them. They appear on mobile, games, websites, and in your most used apps.
Let’s dive into the different types of interstitial ads and see how using them effectively can help increase your ad revenue.
What are interstitial ads?
Un interstitial ad is a type of advertisement that covers the whole screen on a website or mobile app. They show up at natural transitions before the content is fully loaded.
This could happen before completing an action or even when moving through content. these types of ads aim to catch the user´s full attention. They can also adapt to different formats such as videos, promotional messages or even subscription requests.
Types of interstitial ads
Static Interstitial ads
Static interstitial ads are image-based ads that appear with a single call to action for a subscription or a download action.
Video Interstitial ad
Video Interstitial ads are based on video format (from 10- 30 secs), these are highly engaging and appear in natural pauses. They normally come with a skip bottom after the first few seconds. Even though these are really engaging they can come across disruptive if not skippable.
Rich Media Interstitial ad
Rich media Interstitial ads are based on the combinations of different formats such as video, image, and interactive elements giving a rich experience to the user.
Interactive Media Interstitial ad
Interactive media interstitial, as the name suggests, are based on direct users interactions. Designed to enhance engagement they combine video, animation… Through tapping, completing or swiping they are perfect for a fully immersive experience.
Playable Interstitial ad
Playable interstitial ads offer the opportunity of trying a new game for a short amount of time before downloading. These are highly engaging especially for gaming apps and perfect when increasing conversion rates, through the opportunities of trying the game beforehand.
Interstitial ad benefits
High Reach and Visibility
Interstitial ads have the opportunity to be displayed in any type of device such as mobile, tablet, and computers making them suitable for any kind of campaign or brand. These ad formats are designed to be in the middle of the screen, making them hard to miss, this way they can deliver a strong message. As they appear on natural pauses, they don´t feel disruptive and intrusive.
Versatility
As mentioned, these ad formats can be display either in mobile devices as well as computers, helping different media types and making them very useful for any industry. This feature make advertisers able to adapt messages to different audiences and users behavior.
Engagement and Improved CTR
Interstitial ads are usually very creative and engaging, either through their way of displaying or creativities purposes. Leading to a higher CTR (Click-Through Rate) and conversion rates.
High Revenue Potential
Advertisers have their wallets ready when talking about ad formats that work. That is why higher CPM (Cost Per Mille) show how you can make more revenue for every impression, this way you can increase it without resorting intrusive or spammy ads that disrupt the user experience.
The last step is to try it for yourself!
Now that you have unlock the power of interstitial ads, the next step is turning them into profit. Here at Refinery89, we will help you maximize every impression and boost your website´s full potential through a auditoría gratuita de sitios web and provide recommendations to improve your ad setup for maximum earnings!
