In this new edition of our Refinery Academy Webinars, our Publisher Specialist LATAM, Néstor Rodríguez, is joined by Iván José Varela Tirado, Director of Business Intelligence at Medios Masivos Mexicanos (MMM), to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies to increase the profitability of their inventory.
We will discuss inventory monetization models, CPM vs. RPM, integration of direct campaigns with programmatic, and European best practices applicable to the Mexican market without affecting existing agreements.
A practical and strategic session aimed at publishers and monetization teams looking to optimize revenue!
Any questions? We are here to help!
If you want to more about how to leverage successfull inventory monetization strategies into your digital growth journey or still have any questions after watching this webinar, don’t hesitate to reach out to us! Get in contact with our experts here!
