The more AdTech partners you have the more money you can get, right? In programmatic advertising, it might look like perfect sense since it seems like more competition means you maximize your revenue to its full potential. But the thing is, it can lead to more problems than solutions. Joining forces with just one trusted ad monetization partner is the smartest move for enhanced efficiency, performance, and long-term growth. Let’s see why!
Streamline operations and avoid headaches
Instead of juggling multiple header bidding systems, reporting dashboards, and support channels, everything is centralized when you only have one solution that provides these things for you. This reduces the potential for issues to happen such as conflicting codes, latency, or overlapping systems. The less time you spend troubleshooting technical problems, the more time you’ll have for optimizing your content and ad strategy.
Access exclusive deals from partnerships
AdTech partners are always on the lookout for new ways to maximize publisher’s ad revenue. One powerful way to do this, is by establishing unique agreements with digital advertising partners to give publishers unique ad revenue opportunities they wouldn’t be able to tap into on their own.
For instance, for websites that grant exclusive inventory access to Refinery89, we are able to connect to The Trade Desk’s Open Path through our Single Tag ad monetization solution. This provides our publishers with a premium demand.
Be more in control of your insights
Having to piece out several fragments of data to track your results is absurd. Get your hands on the wheel by monitoring your data from just one reporting Dashboard. Forget about playing CLUE to make data-driven decisions. In just one place you can get all the insights you need to be in control of your ad monetization strategy.
Improve your website’s performance
Having multiple codes on your website can lead to higher latency and increase the chances of conflict. A single lightweight solution with features like lazy loading i header-bidding can help protect your SEO and user experience by enhancing your site’s loading speed and keeping performance user-friendly.
Take maintenance work off your plate
One of the biggest advantages of working with a single ad monetization partner is the drastic reduction in maintenance and operational workload. Relying on just one partner for your ad monetization means fewer tools to maintain, fewer settings to align, and no pain from monitoring several systems at once. Get a partner who can do all so you can focus on growth and what you do best: create fantastic content.
Reduce risks while optimizing your ad strategy
Each AdTech partner operates under its own set of rules, priorities, and optimization methods. When you work with multiple partners, their strategies can sometimes clash. This may cause contradictions that make it difficult to fully optimize performance. By working with just one ad monetization partner, you reduce the risk of conflict and give your ad strategy the consistency it needs to truly maximize revenue.
Find support ASAP
When something goes wrong, you don’t need to waste time figuring out who to call. With a single ad monetization partner, this problem is a no brainer. Make sure the partner you choose has some green flags. Some non-negotiable ones are personalized attention (like assisting you in your own language) and an accessible support channel where you can reach out to them with a guarantee of a swift reply, such as plugin or a form.
Quality over quantity is the way to go
Less is more. Relying on one partner to carry out our ad monetization is a smart move. It contributes to efficiently running your strategy and seizing the best opportunities. Now is the time to find that one perfect ad monetization partner for you to maximize your revenue to its full potential. Here’s how to: check out these 9 key aspects to look for in a partner.
If you don’t feel like looking too far, we got you covered at Refinery89! Read more about our Single Tag All-In-One solution to maximize ad revenue accessing unique opportunities and personalized support or reach out to our account managers for a free demo!
