At Refinery89, we are taking the lead in bridging the gap between awareness and performance with our new solution for advertisers and media agencies, “Brand Building Outcome.”
Bridging the gap between awareness and performance in online campaigns
Designed to optimize results and maximize budgets, Brand Building Outcome helps brands grow through high-impact campaigns. These campaigns are powered by interest-driven segmentation, innovative ad formats, and brand lift studies to deliver insights into what drives users through the customer journey.
With the Brand Building Outcome framework, we give brands access to our independent publisher network. Visitors to these sites consume content purely for enjoyment, creating the perfect environment for impactful advertising. As a result, these highly engaged readers increase brand exposure by spending more time on these sites than on generalist websites. This allows us to help brands capture consumer attention more effectively.
Once campaigns are live, our team conducts real-time Brand Lift studies to ensure real impact. We collect real-time user feedback and visualize it in a dashboard, providing insights into how audience interest evolves beyond simple impressions or clicks.
Isabel Flores, our VP Sales Spain and LATAM, says:
“Having a solution like Brand Building Outcome elevates the value we bring as a partner for brands and media agencies, offering new mid-funnel metrics. Today, brands need real-time updates, and that’s exactly what we offer with Brand Building Outcome: getting closer to the audience and measuring in short timeframes, enabling actionable insights.”
With the Brand Building Outcome framework, we help brands not only generate awareness but also measure the creative and brand impact of their campaigns, providing insights they can use to take instant action and get maximum value from their ad investment.
Gijs Witteveen, our Head of Commercial Operations, adds:
“With our Brand Building Outcome solution, we give brands access to real, measurable, and actionable metrics.
For the first time, we can truly understand how a campaign performs throughout the customer journey, benchmark results, and deliver timely insights that allow brands to act immediately.
This means marketing budgets can be spent more effectively, with every decision guided by real data and proven impact.”
This innovative approach reflects our commitment to giving visibility to the most overlooked stages of the customer journey: consideration, preferences, and purchase intent. With Brand Building Outcome, we focus on new metrics beyond clicks and attention to turn awareness into potential customers. We can track and act on a campaign’s impact while it’s still live, optimizing results without relying on post-click behavior insights that we can’t fully control or measure.
Contact us
Interested to know more about our new solution and how we can help you take your campaigns to the next level? Reach out to our Direct Sales team!
