We’re excited to announce a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology.
This collaboration enhances our Brandformance solution. It offers real-time brand lift data, giving advertisers and agencies worldwide a mid-funnel snapshot of consumer perception while a campaign is still running.
As advertisers globally grapple with proving tangible outcomes from their campaigns, 7 out of 10 brands are prioritizing effectiveness. Brandformance, which bridges the gap between awareness and performance, is becoming increasingly important for marketers to do this, maximizing their budgets and proving how campaigns achieve the results they need.
Real-Time Brand Lift, Built Into Brandformance
Our Brandformance solution helps achieve these goals. Advertisers can optimize targeting and efficiency across our boutique publisher network. They can now measure impact through brand metrics as part of their Brandformance strategy. These insights help define a brand’s standing with its audience before the campaign starts. Once it’s live, questionnaires capture real-time user sentiment across awareness, consideration, preference, and purchase intent, using Brand Metrics’ technology.
For advertisers, this goes beyond a simple metrics report. It’s a live optimization tool that gives strong insight into which stage of the customer journey a user sits in. It also provides insight into what can help move them to the next stage. Messaging, creatives, and targeting can all be adjusted in the moment, boosting ROI and long-term brand growth through increased brand preference and purchase intent.
“Working with Brand Metrics elevates our Brandformance solution to an advanced tool that helps brands truly reach the right audience, building on a framework that pushes users from being aware of a brand to actually connecting with it, ultimately being the driver for lower funnel results. Thanks to Brand Metrics’ technology, we can tell a brand exactly where its audience stands on awareness, consideration, preference and purchase intent, and benchmark that against thousands of other campaigns. That turns Brandformance from a strategic idea into something brands can actually track and act on in real time, removing the guesswork.” said Gijs Witteveen, Head of Commercial Operations at Refinery89.
“Refinery89’s Brandformance approach reflects exactly the shift we’re seeing across the market. Advertisers no longer want to choose between building their brand and driving performance, they want to do both, and they want proof it’s working while the campaign is still live. By embedding our brand lift measurement technology, Refinery89 is giving advertisers and agencies across Europe and LATAM genuine mid-funnel visibility across their campaigns. We’re proud to be powering that shift, and excited to see the partnership scale.” – Anders Lithner, CEO, Brand Metrics
The partnership has already rolled out and it’s expanding across Europe and LATAM. The Brand Lift Studies are now available to advertisers as part of our Brandformance solution. As we continue to scale and grow our offering of premium ad inventory through a brand-safe publisher network, this collaboration strengthens our ability to help brands and agencies measure and act on real impact. It enables us to do so across every market where we operate.
