Today we are going to be diving deep into a topic that’s either the highlight of the year or the worst nightmare for a publisher: CPM Seasonality. The fluctuation of your ad revenue throughout the year.
In this webinar, our Publisher Inside Sales Director, Jaime Vázquez, will guide us through how CPMs change throughout the year, why these changes happen, and which strategies publishers can use to anticipate and adapt to those fluctuations.
We’ll go over:
- The main drivers of CPM changes throughout the year
- What changes CPMs go through each quarter and when these may happen
- The best strategies for publishers to anticipate seasonal dips and what to do about them
- Tools and metrics that publishers should monitor regularly to keep their monetization strategy nice and sharp!
Watch our full webinar on CPM Seasonality
Ask us anything!
If you still have questions on mind after watching the full webinar, don’t hesitate to reach out to our experts! Or if you want to know more about CPM seasonality, check out this article.
